2012 Audi Q5 3.2l Quattro Suv $48k+msrp Awe Exhaust Kw Coilovers Fully Loaded $$ on 2040-cars

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Why Audi is staking its future on electric SUVs

This much we know: SUVs and crossovers sell like hotcakes. The body style has become such a juggernaut that for the first time in recorded history, sport utes beat out sedans this year to score the biggest slice of the luxury pie. Love 'em or hate 'em, SUVs are here to stay, and carmakers are investing more than ever in the segment. Sport utility vehicles also played a bigger role than you might think in making Audi relevant in the US, and based on what we learned during a sit-down with Audi of America president Scott Keogh at the Paris Motor Show, their role is only going to continue to grow at the automaker. Last year, the brand sold 202,202 cars in the States, capping off 60 consecutive months of record sales. But it's not enough to focus on traditional SUVs like the Q5, which was launched on the heels of the global economic meltdown in a tiny small segment of around 160,000 vehicles and has since ballooned to over 400,000 units. The Q5 has scored 80 percent of its buyers from conquest, and a new plant in Puebla, Mexico, promises to churn even more units to the US and the world. Still, tackling the future head-on can be like wrestling an eel – an elusive, almost impossible-to-execute challenge – and Audi is betting a huge part of that success will be the production version of the E-Tron Quattro Concept that debuted last year in Frankfurt. Internally referred to as the C Bev, this battery-powered SUV claims a 311-mile range, and might as well be nicknamed the Tesla Model X Killer. "If you look at where this car migrated from," Keogh says, "it started as a European-ish city car, and then it migrated into a sedan-ish sportback-y type thing, and then we pushed very aggressively to make it an SUV." Keogh says the vehicle will hit showrooms "after 2018." The SUV layout naturally lends itself to batteries, but it also boils down to a simple bureaucratic advantage: "We get [government CO2 and fuel economy] credits for volume," says Keogh. "It's not just enough for a car to be there, it's got to be a car that a lot of people want to buy." Sized between a Q5 and a Q7, the E-Tron Quattro resides in a target-rich environment, a 600,000 - 700,000 unit segment. Add Audi's goals of electrifying 25 percent of its lineup by 2025, and a high volume, medium/large SUV simply makes sense.

Audi builds 5-millionth vehicle with Quattro

Quattro, the trademark name Audi has put on its all-wheel-drive system engineered for passenger vehicles, recently celebrated its five-millionth installation. The driveline has been offered in more than 140 different vehicles since its introduction more than three decades ago.
The all-wheel-drive technology made its world debut at the 1980 International Geneva Motor Show, beneath the floorpan of the Quattro Coupé, a low-volume two-door. It didn't take consumers long to embrace Audi's innovative approach. While most four-wheel-drive systems at that time utilized heavy transfer cases or second cardan shafts, Quattro was virtually tension-free, light, compact and efficient. Most importantly, enthusiasts found it was especially suitable for sports cars.
Today, the automaker offers Quattro on its full line of passenger vehicles and it is unquestionably successful (the technology enjoyed a 43 percent take rate in 2012). On models with transverse-mounted engines (A3 and TT), Audi uses an electronically controlled multi-plate clutch with hydraulic actuator. Under normal conditions, the clutch sends power almost exclusively to the front wheels (if wheel slippage occurs, up to 100 percent of the torque may be sent to the rear). Vehicles with transverse-mounted engines (A4, A5, Q5, etc...) use a self-locking center differential sending 40 percent of the engine torque to the front axle and 60 percent to the rear under normal conditions (it is able to send the majority of the power to the axle with better traction when needed). The highest-performing Quattro systems use torque vectoring to further improve cornering grip and speeds.

New Audi R8 Spyder V10 Plus is a topless brute

If the "normal" 540-horsepower R8 Spyder isn't doing it for you, the wait is over. Audi has upped its convertible, mid-engined Huracan sibling to Plus spec, which means the FSI V10 gets a whopping 70-horsepower bump, all the way up to 610. Plus, like its lowlier sibling, you get a power folding soft top that goes up or down at up to 31 mph. But wait, there's more! The normal R8 Spyder can hit 60 miles per hour in just 3.5 seconds, according to the manufacturer, while the new one will hit 62 mph in 3.3 seconds. (Since the first specs we have are for the European version, we get 0-100 km times rather than 0-60 mph times. It's clear the V10 Plus is notably quicker.) No matter where you buy one, each V10 Plus will rev out to 8,700 rpm. Top speed increases slightly, to 203.8 mph – much faster than you'd want to go with the top down, surely. The rest of the powertrain is standard R8. There's a seven-speed S-tronic dual-clutch gearbox, the only transmission available, and Quattro all-wheel drive standard. Like the standard R8, it can send up to 100 percent of its power to either axle in extreme situations, and there's a rear differential locker for added traction. While a variable-assist steering rack is an option, the standard steering box is an electromechanical unit. Inside and out, there's a lot of exotic stuff. Optional Audi laser headlights and standard Audi virtual cockpit tick the box for Euro technophiles, while diehard Audi Sport enthusiasts will appreciate the carbon fiber diffuser that adds up to 220 pounds of downforce to the package. Speaking of pounds, that top weighs 97 pounds, but the total package weighs 55 less than the regular R8 Spyder. That weight savings is due to lightweight bucket seats, carbon ceramic brakes (15 inches up front, 14 in the back), and lighter alloy wheels. The cars will be delivered in Europe in late summer. We'll know more about US-market cars soon, surely.