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How should Volkswagen deal with its diesel problems?
Mon, Sep 21 2015The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.
Audi designs science fiction car for Ender's Game movie [w/video]
Wed, 07 Aug 2013Audi is no stranger to product placement in movies, but the upcoming sci-fi adventure movie, Ender's Game, will be the first time the German automaker has ever unveiled a "purely virtual" vehicle design in a movie. As the movie's star car, the futuristic Audi fleet shuttle quattro was created by Audi Design as a "vision for the future world."
This new movie car comes almost 10 years after one of our favorite Audi movie cars ever, the Audi RSQ that was prominently used in the 2004 sci-fi action film, I, Robot. Looking back, the RSQ obviously used cues from the Audi R8, but it's unclear if the fleet shuttle quattro has any design implications for future Audi production models.
The movie, based on the best-selling novel of the same name, stars Harrison Ford and Asa Butterfield, and it premiers in the US on November 1. Audi has provided images of the fleet shuttle quattro, and Summit Entertainment has released its latest trailer for the movie, which is posted below along with an Audi press release.
Recharge Wrap-up: Ferrock a carbon-negative cement substitute, Audi makes e-diesel
Wed, Apr 22 2015A cement alternative uses recycled materials and traps CO2 rather than producing it. Invented by David Stone at the University of Arizona, Ferrock uses recycled steel dust and glass to produce a substance stronger than conventional concrete. Cement has a high carbon footprint from the high heat needed to process the limestone. Ferrock needs no such heat, and it actually uses CO2 to harden, making it, as Stone calls it, a carbon-negative material. Learn more in the video above, see the transcript at PBS NewsHour and read more at Green Car Reports. Teslarati offers a detailed rundown of Tesla's new Valet Mode feature for the Model S. Part of the Firmware 6.2 update, Valet Mode allows the owner to disable certain performance features and block personal information when letting someone else drive the car. It limits the car's to speed to 70 miles per hour, and caps output at 80 kW. It can also disable mobile app access, Homelink, Bluetooth and wifi and the "Places" function, which stores addresses for you. The folks at Teslarati did find some shortcomings in the new feature, though. Read more at Teslarati. Audi has produced its first batch of e-diesel made from water and CO2. The fuel is made by reacting hydrogen from the water with CO2 to make long-chain hydrocarbon compounds called "blue crude." That can then be refined similarly to crude oil to make e-diesel, which is a fuel free from sulfur and aromatic hydrocarbons. That e-diesel can be used on its own, or mixed with fossil fuel diesel to power a vehicle. "In developing Audi e-diesel we are promoting another fuel based on CO2 that will allow long-distance mobility with virtually no impact on the climate," says Audi Head of Sustainable Product Development Reiner Mangold. Read more in the press release below. Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel - The verdict: Pilot plant produces high-quality diesel fuel - No need for mineral oil: e-diesel made from water, CO2 and green power - Minister Wanka: "Synthetic diesel using CO2 is a huge success" Audi has taken another big step in the development of new, CO2 neutral fuels: A pilot plant in Dresden has started production of the synthetic fuel Audi e diesel. After a commissioning phase of just four months, the research facility in Dresden started producing its first batches of high-quality diesel fuel a few days ago. To demonstrate its suitability for everyday use, Federal Minister of Education and Research Prof.