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Aston Martin On Ice reminds us how fun winter can be

Things are finally starting to thaw near the Autoblog headquarters in Detroit, with spring just around the corner. We're already celebrating some slightly warmer temperatures, and looking ahead to sunny days and top-down drives. But winter isn't all bad – especially for car enthusiasts. Yes, with the right formula of fresh powder and winter tires, the cold season can prove hilariously fun for folks who love to drive. In that spirit, Aston Martin hosted its second-annual (in the US, anyway) 'On Ice' program in Colorado, where owners were given the opportunity to slide around in the British automaker's wares, hanging the tails out and generally (we assume) having a blast. Rather than bore you with more details, we'll let you see all the fun that was had, in the gallery above. It almost makes us wish winter would stick around a little longer. Almost. For more information about the Aston Martin On Ice program, check out the (old) press blast below. Related Video: Aston Martin are to host their second annual ice driving program in Colorado in February, offering thrill seekers a unique driving experience in the heart of the Rocky Mountains. Taking place among the dramatic Crested Butte mountain range, the 'On Ice' program gives Aston Martin enthusiasts the chance to hone their driving skills in a spectacular setting over three days. The iconic British car makers have custom built an ice track for the program, comprising a braking/cornering exercise loop, slalom, skid pad and full circuit. Under expert tuition, participants are guided through the facility, before embarking upon a series of braking, cornering and handling exercises and then putting their skills to the test on a mile-long frozen road course. Luxurious accommodations will be provided for all three days at the exclusive boutique hotel properties of the Eleven Group that are nestled in the mountains. Julian Jenkins, President of Aston Martin The Americas, said: "After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America. "The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving." As well as the 'On Ice' driving program, guests will also have the chance to indulge in other activities including skiing and exploring the back country on a fleet of snow mobiles.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

David Brown Automotive Speedback GT launches in US

Just over a year ago, the Sportback GT debuted from coachbuilder David Brown Automotive to combine the classic lines of the Aston Martin DB5 with modern underpinnings. Now, the luxurious British coupe is making its way across the pond for a US debut later this summer. With a price of $753,000, you're not going to see these coachbuilt creations on every corner. To make sure that the GT catches the eye of the right clientele, the company is premiering it during the swanky event at The Quail during the 2015 Monterey Car Week in August. Despite the retro look on the outside from former Land Rover designer Alan Mobberley, much of the mechanical underpinnings for the Speedback GT are sourced from the Jaguar XKR. Propulsion is provided by a 5.0-liter V8 making 510 horsepower and 461 pound-feet of torque and linked to a six-speed automatic. Inside, passengers find quite posh surroundings with leather upholstery with wood trim. DAVID BROWN AUTOMOTIVE LAUNCHES STUNNING SPEEDBACK GT TO EAGERLY ANTICIPATED AMERICAN MARKET 13/05/15 Following huge success in Europe, Speedback GT launches in the USA for GBP495,000 (currently $753,000) Speedback will showcase the best of British craftsmanship to American audience at the exclusive Quail Motorsports Gathering rally and concours event Announcement of North American launch rounds off Speedback's recent 1st anniversary celebrations since its European unveiling Coventry, England (May 2015): Launched in March 2014, Speedback GT from David Brown Automotive heralded a new era for GT models, showcasing a classically styled car with modern mechanicals, reliability and comforts. Designed, engineered and hand-crafted in Britain, Speedback GT is now launching officially in the United States, after triumphing in Europe both via media reaction and sales. Displaying at The Quail, the famed motorsports gathering located at Quail Lodge in California, the event will be the perfect place to demonstrate Speedback GT's merits to the American media and public for the first time. Initially showcasing at the Quail Rally Welcome Reception on 10th August, it will participate in the Rally on 11th and 12th August before the main Quail event on 14th August where it will feature on a stand. Company founder and CEO David Brown said: "It's been a fantastic year for Speedback GT since its launch.