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Aston Martin updates Vanquish, Rapide S for 2015 [w/videos]

For such a small company, Aston Martin certainly keeps busy. Having already previewed its new V12 Vantage S Roadster ahead of its Pebble Beach unveiling, the British marque recently confirmed the arrival of a new Lagonda super sedan. But now it's turning its attention to its two flagship production models with a series of upgrades. The enhancements to the 2015 Vanquish (both coupe and Volante convertible) and Rapide S sedan center around the inclusion of the new Touchtronic III eight-speed automatic gearbox that brings with it enhanced performance, efficiency and comfort. Along with reprogrammed Bosch electronics, the new transmission and updates net a 3-horsepower boost in Vanquish (bringing output up to 568 hp) and 2-hp boost in Rapide S to 552. Torque rises to 465 pound-feet in both, along with revised stability control and steering systems. Upgraded dampers on the Vanquish are 15-percent stiffer up front and 35-percent firmer in the rear, while the Rapide S gets larger front brakes. The result of this suite of minor updates results in a rather substantial performance boost. According to Aston, the upfittings cut a good half-second off the 0-60 sprint for both models: the Vanquish drops from 4.1 seconds to 3.6, and the Rapide S from 4.7 seconds to 4.2. Additional visual enhancements to differentiate the new models are limited to new wheels, paint options and interior trim, the details of which you can scope out in the press release and pair of videos below. DYNAMIC ENHANCEMENTS FOR ASTON MARTIN VANQUISH AND RAPIDE S - Acceleration, top speed, emissions and economy improve significantly - Debut of state-of-the-art eight-speed Touchtronic III automatic gearbox - New engine management system, enhanced trim and specification options 6 August 2014 - Aston Martin is today revealing details of a raft of important enhancements to two of the brand's most popular and successful sports cars: the Vanquish ultimate GT and Rapide S four-door, four-seat, sports car. With the arrival of 15 Model Year (15MY) cars in markets around the world over the next few months, the luxury British brand is offering not only considerably enhanced performance and much-improved fuel economy and emissions, but also an even more honed, precise and responsive driving experience.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Red Bull and Aston Martin are working together on a supercar

Ever since Adrian Newey stepped back from the day-to-day at Red Bull Racing last year, we've been wondering what he would do next. And here we very well may have the answer. According to Autocar, the legendary F1 engineer is working on a hardcore, track-focused supercar for Aston Martin. Details are few and far between, but it is believed that the project could make use of a Mercedes engine and take aim at the likes of the Ferrari FXX K and McLaren P1 GTR. That's more or less the same territory Aston is already going after with the Vulcan (pictured), but just how closely aligned the two vehicles would be remains unclear. Newey is said to be keen on making the vehicle road-legal, however – something which the FXX K, P1 GTR, and Vulcan are not. The news comes hot on the heels of an earlier report that indicated Aston Martin and Red Bull were in discussions over a potential partnership in F1 (together with Mercedes). Both developments appear to be stemming from the same rapprochement between the two outfits, but are said to be independent of one another in that one could go ahead without the other. It is just one of several projects, however, that Newey is said to be evaluating in his capacity as head of Red Bull Technologies. It would not be the first time we would see a high-end automaker team up with an F1 team to create a supercar, after all. McLaren built the SLR for Mercedes before going it alone, and Jaguar more recently collaborated closely with Williams Advanced Engineering on the C-X75 concept, an experimental supercar project that was unfortunately aborted prior to reaching production. We'll be watching and hoping to see how the Aston Martin/Red Bull partnership pans out.