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Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Jaguar F-Type squares off against Porsche 911, Aston V8 Vantage with Chris Harris

Chris Harris is back on the job, taking on really really difficult car questions like: Which enormously sexy and good-to-drive, high-performance convertible is the top of the heap? As one of the hottest cars in the luxury space right now, the Jaguar F-Type S is, of course, in on the action. Competition comes in the form of the Aston Martin V8 Vantage Roadster and the Porsche 911 Carrera S Cabriolet. Sun-loving CEOs who despise test-driving need look no further.
Scroll on below for a fully featured (with a running time of more than 20 minutes) comparison video. Harris does his best to entertain - in a typically nitpicky and made-up-British-words fashion - and the moving pictures are lovely to look at. Kick back, pour a pint and get your weekend started off right.

Aston Martin requests exemption from stringent US safety regulations

If you were intrigued by the chance to buy a new Aston Martin Vantage GT for $99,900, it might be best not to wait too long. There is a slim chance that the Vantage and DB9 may not have much life left in the US because they don't meet new crash standards. Aston Martin has filed documents with the National Highway Traffic Safety Administration asking that the new pole and moving barrier crash safety requirements – internally referred to as FMVSS 214 – be waived for the two models. The company is claiming "substantial economic hardship" and says that it can't afford to bring the vehicles into compliance. We aren't talking about a huge number of vehicles here. The Rapide and Vanquish comply with the new rules, and Aston Martin predicts that it would import 670 Vantage and DB9 models into the States between September 1, 2014 and August 31, 2017. The automaker estimates it would cost around $30 million to make them compliant. The company has indeed been in rough shape in the not-too-distant past. According to the documents, sales volume decreased by about 48 percent from a high of 7,281 units in 2007 to 3,786 vehicles in 2012. The automaker had planned to have new models ready in time so that it wouldn't need an exemption, but the global economic crisis delayed it. Interestingly, the paperwork reveals that Aston currently plans to launch a replacement for the DB9 between September 2016 and August 2017. Aston Martin doesn't have very long for NHTSA to deliberate. The new rules go into effect for them on September 1, 2014 for hardtops, and September 1, 2015 for convertibles. While it would still be able to sell its other models here, it would certainly be a shock if it had to pull the the Vantage and DB9. Both documents are available in PDF format to download and read.