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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin electric supercar might be in the works

Aston Martin could develop a lightweight battery-electric sports car in line with the Tesla Roadster as part of the British brand's shift towards hybrids and electric vehicles. CEO Andy Palmer told Auto Express the company is considering a pure-electric car that's smaller than the Vantage but faster and more expensive, taking aim squarely at the Roadster. "There are various challenges involved in making an EV, and the one everyone focuses on is the battery — the management system and the chemistry involved," Palmer said. He added: "The interesting thing is that the other three components of any electric car — weight, aerodynamic drag and rolling resistance — are areas sports car manufacturers, and us in particular, are really good at mastering. That puts us at an advantage over other brands who are making some big claims — such as Tesla, with a lightweight roadster. I think we could be in that space relatively easily." Aston Martin is building only 155 examples of its new RapidE, its first electric car due for launch in 2019, which will cost $255,000. It's also developing an electric version of its DBX crossover for 2019. More broadly, Palmer has said the brand plans to convert its entire six-car lineup to hybrid powertrains by the middle of the next decade, with 25 percent of its vehicles fully electric by the end of the 2020s. It recently unveiled an all-new Vantage, which it expects to price somewhere south of $150,000. Palmer also told Auto Express that Aston's coming hybrids will use 48V technology — but they won't be plug-in hybrids, which he says add complexity and costs. They could also pave the way for a six-cylinder Aston. "I have no objection to the principle of engines that are smaller and in a V configuration, in fact, but inline four-cylinder or three-cylinder units? No," he said. "I don't think we'll see an Aston Martin with a combustion engine that has any fewer than six cylinders."Related Video: Image Credit: Corbis via Getty Images Green Aston Martin Coupe Electric Hybrid Performance Supercars PHEV aston martin vantage aston martin dbx

Vanquish 60th anniversary model has knobs made from classic Aston Martins

To celebrate 60 years at Newport Pagnell, Aston Martin Works is producing six different takes on the Aston Martin Vanquish in conjunction with personalization arm Q by Aston Martin, each themed to one of the previous six decades. The collectibles will come in coupe and convertible forms and wear exterior features that immediately identify them as anniversary cars, but their finest detail is in the cockpit: the metal for the console knob bezels will come from pistons taken out of six Aston Martins built in Newport Pagnell over the past 60 years. The first has been shown at the company's Christmas gathering for customers, and it represents the most recent decade, 2005 to 2015; its knob bezels come from pistons that once did duty in an original Vanquish. Working backwards through time, the remaining five cars will be ornamented by pistons from a V8 Vantage supercharged, a V8 Vantage X-pack, a V8 Coupe, a DB5 and a DB 2/4 Mk II saloon. One of the bezels in each car will be inscribed with the relevant model, the other bezels will feature 60th anniversary text. Elsewhere around the offerings, each will be ornamented with Anniversary Yellow side strakes and wheels, heavy weave carbon fiber, the Q symbol on the fenders, the new Aston Martin Works 60th Anniversary logo embroidered into its leather and embossed on its sideplates and duotone seats with yellow cross stitching. You must apply to the Works department to ascertain the price, or you can head below to read the press release, which is free. ASTON MARTIN WORKS 60TH ANNIVERSARY LIMITED EDITION VANQUISH - Six bespoke models celebrate Aston Martin Works' 60th anniversary - Cars incorporate aluminium from Aston Martin pistons of relevant eras - Unique colour and trim treatments ensure ultimate exclusivity 12 December 2014, Newport Pagnell, Buckinghamshire: Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 glorious years at Newport Pagnell with the commissioning of six limited edition sports cars. The first of the cars is being revealed today, Friday December 12, at the Buckinghamshire-based firm's customer Christmas celebration, which also forms the start of 12 months of exciting anniversary activity at Aston Martin Works. The six bespoke cars, all versions of the current Vanquish super GT in either Coupe or Volante form, are being created in association with the luxury British brand's Gaydon-based design team, and its ultimate personalisation service: Q by Aston Martin.