Aston Martin Vantage 2007 on 2040-cars

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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin to replace Rapide with DBX crossover, Lagonda sedan

Aston Martin is known best for two-door coupes and convertibles, but it has a history with other body styles. And it looks like Aston's future includes more versatile door configurations. Speaking with Car and Driver at the New York Auto Show, the company's new CEO Andy Palmer reveals a two-pronged plan to replace the four-door Rapide. One will be a new Lagonda sedan; the other a production version of the DBX crossover concept. Detailing the overall strategy for the British automaker, Palmer said, "First is replacing the entire sports car range; second is the DBX, and that appeals to a different set of audiences; and the third is the sports sedan, which will carry [the Lagonda] badge." The Lagonda, Palmer revealed, will not be the Taraf we've already seen. Although sales of that model are expanding beyond its initial Middle Eastern market, it won't be coming to North America due to US crash-testing requirements and the vehicle's short production run. The next Lagonda sedan, however, is more likely to reach these shores. The DBX meanwhile is slated to switch to four doors from the coupe-like profile of the concept, but keep similar overall dimensions and that sleek roofline – albeit modified to make it more accommodating. The crossover will also replace the concept's electric powertrain with a more conventional engine. And while we wouldn't rule out the name carrying over, we wouldn't be surprised to see the DBX adopt another handle on the road to production.

Looking for a deal? Check out your nearest Acura dealer

For the fourth time in the last year, an Aston Martin out-discounts all other automakers by offering the largest monetary savings off the retail price of an automobile in America. This time, though, the discount isn't on the aging (though still beautiful) Rapide sedan or range-topping DBS Superleggera, it's for the DB11 sports car. For those keeping track, the DB11 also led this discount list back in May of 2020. This time, though, the price is even lower than before. Right now, buyers of the Aston Martin DB11 are seeing discounts of $24,330. That's a 12.1% cut off the car's average retail price of $201,820 and it means buyers are paying an average transaction price of $177,490. Still expensive, but really not bad for a drop-dead gorgeous machine with as much as 630 horsepower. Next in line is a familiar face, the Acura NSX. As impressive as the Japanese hybrid supercar may be, Acura has been running big rebates on the NSX for as long as we've been running these lists. This month, the NSX buyers are seeing discounts of nearly 14% for an average transaction price of $138,648. The third biggest discount this month shows up on the most expensive vehicle on the list. The Rolls-Royce Phantom carries an average sticker price of $537,500. But buyers are getting about 4% off that for an average transaction price of $516,333. It may not be a massive discount when measured by percentage, but when the asking price is so high, even a small discount equals big bucks. Related Video: