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Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

Aston Martin considering US plant for DBX production

Aston Martin could be the next foreign automaker to begin production in the United States, according to the latest report from the Financial Times. The British automaker is reportedly considering a number of possibilities to handle assembly of the production version of the DBX crossover concept presented in March. Among them is the prospect of building a new plant in a Southern state like South Carolina or Tennessee, which could bring with it significant tax breaks and other incentives that would ease the process and make it financially attractive. Aston's main plant at Gaydon, UK, is reportedly nearing capacity as the company ramps up production, with a series of new models on the way. It moved production of the Rapide, its only model produced overseas, back to Gaydon in 2012 after it was initially handled off-site by Magna Steyr in Austria. That doesn't mean that the US proposal will necessary get the nod, though. Another possibility Aston is considering is taking over the former Jaguar facility at Browns Lane in nearby Coventry. The DBX concept was unveiled as an electric crossover coupe at the Geneva Motor Show last month, showing the way forward for the brand. The production version is expected to adopt a more conventional setup with four proper doors and an internal-combustion engine.

Aston Martin testing modified Vantage at the 'Ring

Aston Martin is on the verge of a renaissance that stands to be the biggest shift for the British automaker since it went independent in 2007 – if not since Ford took it over in the early 1990s. It's got a new chief executive, a new engine deal in place with Mercedes-AMG, a new platform under development and – if the new Lagonda sedan is anything to go by – maybe a new design direction in the works. And what do we have here? A test mule that could foreshadow one of the first new models of this new era. Spied undergoing testing at the Nurburgring (where else), this prototype looks for the most part like the existing V12 Vantage S, but with what look to be even wider wheel arches. The question, then, is what those widened wells are there to accommodate, and the most likely conclusion would be that new Mercedes engine. Aside from the lack of grille slats inside that trademark opening in the nose and the competition-spec alloys inset in those arches, there's not much else to go on. But that Aston is testing such a prototype at all is evidence enough that work is under way on something exciting, so watch this space.