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Aston launches certification program for historic cars

After 102 years in business, Aston Martin has an in-house program to provide factory certification to the products it has made for more than a century. The Aston Martin Assured Provenance program is a way for owners to have their classic cars examined by the gents at Aston Martin Works at Newport Pagnell, and then - if successful - be assessed one of four levels of certification. Owners pay a fee to have their car looked over by in-house experts who perform a digital scan and then examine all of the car's visuals and mechanics. Those records are then given to the Sanctioning Committee, another group of experts that decides which level, from Platinum to Bronze, should be awarded to the vehicle. The owner pays another fee if the car get certified, after which said owner gets a photo book of the car, the certificate in a presentation case, two sets of plaques for the instrument panel and door sills, and a USB with the digital record of the car. The program is open to original vehicles and those reworked by Aston Martin. The press release below has more. Related Video: ASTON MARTIN LAUNCHES ASSURED PROVENANCE RATING FOR CLASSIC CARS 11 September 2015, Gaydon - Aston Martin is today unveiling an authoritative new Assured Provenance certification programme which, for the first time in the brand's 102-year history, comprehensively assesses the background of its heritage sports cars. Created to offer a true blue riband service to heritage car owners and collectors, and drawing on the unrivalled knowledge of a committee of authoritative Aston Martin experts, the pioneering Assured Provenance certification programme is administered and run by the brand's world-renowned in-house heritage car facility – Aston Martin Works. The first official authentication programme to be provided in-house by Aston Martin, the new scheme offers four levels of verification to take into account not simply all-original examples, but also sports cars that have been modified by Aston Martin itself over the years. As part of the painstaking procedure of examination and authentication, all cars submitted to the process will undergo a digital scan which will be verified and held in a secure archive for future reference. Every car will be assessed at Aston Martin's internationally renowned heritage restoration, service and repair facility – Aston Martin Works at Newport Pagnell, Buckinghamshire – where they will undergo a thorough visual and mechanical investigation.

Aston uses DB11 canvas to show what Q can do for you

Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year's Geneva Motor Show, Aston is bringing a prime example of what Q can do for you. The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk. While the company's claim of "almost limitless opportunities" to create a customer's perfect car may be hyperbole, Q's reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston's. A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer's specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen. The DB11 will sit alongside the new Aston Martin Vanquish S and the AM-RB 001 hypercar that was co-developed with Red Bull Racing in Aston's stand this year. Related Video:

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video: