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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Jaguar F-Type squares off against Porsche 911, Aston V8 Vantage with Chris Harris

Chris Harris is back on the job, taking on really really difficult car questions like: Which enormously sexy and good-to-drive, high-performance convertible is the top of the heap? As one of the hottest cars in the luxury space right now, the Jaguar F-Type S is, of course, in on the action. Competition comes in the form of the Aston Martin V8 Vantage Roadster and the Porsche 911 Carrera S Cabriolet. Sun-loving CEOs who despise test-driving need look no further.
Scroll on below for a fully featured (with a running time of more than 20 minutes) comparison video. Harris does his best to entertain - in a typically nitpicky and made-up-British-words fashion - and the moving pictures are lovely to look at. Kick back, pour a pint and get your weekend started off right.

Jay Leno drives James Bond's new Aston Martin DB10

With only ten examples made exclusively for use in the latest James Bond movie, the Aston Martin DB10 is exceedingly rare. So we counted ourselves as fortunate to have seen one up close at Pebble Beach this past summer, and another on a recent visit to the UK. But Jay Leno has done one better. For the latest episode of Jay Leno's Garage, the former talk show host and consummate car collector had Aston's design chief Marek Reichman stop by with one of the DB10s built for the filming of Spectre, which will hit theaters in just a few weeks. Reichman and company actually let the denim-clad celebrity drive the thing on the open roads around his warehouse. That's something that only a few people (namely Daniel Craig and his stunt doubles) usually get to do. Fortunately, Leno being the world-class showman that he is, he and his crew caught the whole experience on video, and you can see the results in the sixteen-minute installment above. Of course this isn't the first Aston that Leno has had by the garage and driven. Nor is it even the rarest, for that matter, having previously hosted the one-of-a-kind CC100 speedster concept almost exactly two years ago. But as far as harbingers of things to come, the DB10 will likely go down in history as a turning point for the company, which is on the verge of launching a whole new lineup based on new architecture and components and with a new design language previewed by the vehicle you see here. Related Video: