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Enterprise adds Aston Martin DB9, Rapide S to rental fleet

It'll cost you at least $100k to put your name on the title of a new Aston Martin, but if you just want one for the day Enterprise will soon be able to hook you up. The car rental company just announced a deal with the British automaker to bring its grand touring to locations across the US as part of its Exotic Car Collection. Enterprise will place the DB9 and Rapide S initially in select markets, including Atlanta, Houston, Dallas, San Francisco, SoCal, Miami, Naples, Orlando, Phoenix, Scottsdale and Las Vegas. So if you're anywhere above the Mason-Dixon line, you'll have to sit tight. While Enterprise has locations in Boston, Indianapolis, Seattle, Toronto, and DC (not to mention Nashville and Austin), those fleets aren't getting their Astons just yet. Enterprise can also hook you up with a variety of other exotic machinery, including an Audi R8, BMW i8, Bentley Continental GT, Chevy Corvette, Ferrari California, Jaguar F-Type, Maserati GranTurismo or Porsche 911. Prices vary, but they're not cheap. Related Video: Enterprise Rent-A-Car, Aston Martin Agreement Offers Exotic Car Collection Renters New High-End Vehicles ST. LOUIS, April 4, 2016 /PRNewswire/ -- Ever dreamed of getting behind the wheel of an Aston Martin DB9 or Rapide S? Starting today, Enterprise Rent-A-Car can make that dream come true. The brand has announced an agreement with Aston Martin that brings the DB9 and Rapide S sports cars to the Exotic Car Collection by Enterprise, in select locations throughout the U.S. Through the agreement, Enterprise Holdings, the world's largest car rental company and which owns the Enterprise Rent-A-Car brand, will carry the largest fleet of Aston Martin vehicles available for rent compared to any other car rental company. The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals. Today, there are more than 30 locations in cities throughout the country, and expansion into new markets throughout North America continues at a rapid pace. "We pride ourselves on providing high-end renters with access to some of the most sought-after vehicles on the planet, and our consistent growth continues to reinforce strong demand for these luxury rentals," said Brice Adamson, senior vice president, Enterprise Holdings. "This agreement with Aston Martin is a terrific addition to our Collection.

2017 Aston Martin DB11 Prototype First Drive

Flashback: Geneva. The 2017 Aston Martin DB11 debuts, its artfully sculpted body signaling a departure from the brand's luscious yet familiar design language. But this time, the car in question is more than just a pretty face. Beneath the gently arced bonnet is the first turbocharged engine in the Aston's 103 year-old history. Gone is the so-called Vertical Horizontal architecture, replaced with a bonded aluminum chassis that's so new that it has yet to be graced with a catchy marketing name. Sumptuous interior? Check. Slick multimedia system? Finally. The quickest, fastest, and most powerful DB to date? Hell yes. With radical changes coming in hot from Gaydon, the DB11 isn't just an all-new car; it's nothing short of golden opportunity to reinvent the brand. There's so much new stuff in this DB9 replacement that the double integer leap in nomenclature seems justified (the DB10 was already taken by a certain spy from Blighty). In the grand scope of the Aston Martin lineup, the DB11 inherits the DB9's role as the archetypal grand touring car—elegant but quick, thirsty for miles. But as our wheel time revealed, it takes some time to comprehend the depth of the DB11 story. When you settle into the $211,995 Aston Martin DB11 there's a lot to take in, especially since our tester is a "verification prototype" that's two stages away from final production. Hence, the data logging equipment and big red fire suppression button. The engine has shrunk from 6.0-liters to 5.2, but now churns out 600 horsepower and a whopping 516 lb-ft of torque at only 1,500 rpm thanks to those turbos. Aston claims 0 to 62 mph in 3.9 seconds and a top speed of 200 mph. The rear double wishbone suspension has been replaced with a multilink setup for greater compliance, and the DB11 also gets Aston's first-ever torque vectoring (via brakes) and electronic power steering system. The prototype car is a visual paradox, with its camouflaged exterior contrasting with the delightfully gaudy baby blue leather interior (made from extra trimmings of hide). In terms of development, the car is about "85 percent there" according to Aston brass. Disclaimer: this car's traction control system is only about 70 percent complete, and the torque-vectoring feature isn't active on this particular car. The big V12 fires up with a full-sounding rush of exhaust, though the tone isn't quite as naughty or shrill as the old naturally aspirated mill.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.