2015 Aston Martin Vantage Gt on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Vantage GT8 spied looking all fast on the 'Ring

Aston Martin keeps rolling out new versions of its long-serving Vantage, and we keep not complaining. This latest piece, spotted on the Nurburgring, looks particularly mean in matte black with a nice big wing on the back. We believe it to be the anticipated Vantage GT8, which should be the ultimate version of the V8 Vantage. The GT8 will follow in the footsteps of the Vantage GT12; its smaller engine should pack less of a punch, but the car will be lighter in the nose a V12 Vantage, which should help handling balance. Expect the 4.7-liter V8 to be retuned to produce more power than it has in any other Vantage: currently, the top V8 Vantage tops out at 430 horsepower, and we wouldn't be surprised to see the GT8 boast more like 450. That would still leave plenty of breathing room to the V12 models that start at 565. The aero package looks similar to the GT12's aggressive setup but incorporates several changes, including fewer cooling ducts and a reshaped front splitter, rear wing, and diffuser. Expect the interior to come stripped out like the GT12's. This top V8 Vatage ought to make a fine swan song for the eleven-year-old model line before its AMG-powered, turbocharged successor arrives. But don't expect to see too many of them – sources anticipate just 150 examples to be built, which is more than the 100 units of the GT12, but will still make this a rare bird indeed. Related Video:

London man keys $150k Aston Martin while pushing stroller

Police are looking for a man who was caught on a dashboard camera keying a supercar last month while out for a stroll with a child in east London. The Aston Martin V8 Vantage was sitting in a parking spot in the London borough of Hackney. It was minding its own business – with its dashboard camera running – when it caught the eye of man passing by. Not unusual for a sleek sports car, but what happened next was unexpected. Instead of admiring its British design from afar he angled the pram off the curb and walked toward the car. Footage shows he then took an object out of his pocket and dragged it along the side of the Vantage's aluminum body panel. The owner of the Vantage told the BBC the damage cost over $14,000 to fix. In terms of cars to destroy, this vandal has excellent taste. The Vantage is small, light, and agile. The most affordable version, the V8 Vantage GT, comes with a full leather and Alcantara cabin, with thick contrasting stitching, combined with real carbon fiber and wood finished in piano black. It can sprint from zero to 60 mph in about 4.6 seconds. News Source: BBC Auto News Weird Car News Aston Martin Videos viral video vantage scratch