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Aston Martin debuts its first F1 race car in 61 years — green is for go

LONDON — James Bond said he was thrilled, and seven-times Super Bowl champion Tom Brady threw in support from afar as Aston Martin showed off its first Formula One car in 61 years on Wednesday. The launch, presented online by "Quantum of Solace" actress Gemma Arterton, played up the 108-year-old marque's connection to the fictional British secret agent as the Silverstone-based team started a new era. "I just want to send a massive congratulations to all at Aston Martin for getting back onto the F1 grid for the first time since 1960," Bond actor Daniel Craig said in a video message. "It is an incredible thrill for me, and I'm sure all F1 fans, to see Aston Martin racing again in their iconic Aston Martin Racing Green. "Go take it to them. I'll see you on the grid." The new James Bond film "No Time to Die," due for release in September, features four Aston Martins — the agent's car of choice. Four-times world champion Sebastian Vettel, freshly arrived from Ferrari, and Canadian Lance Stroll will be the ones with the license to thrill and both liked the look of the sleek green AMR21 car that marks Aston's return as a constructor. Tampa Bay Buccaneers quarterback Brady offered his support in a video message for a team that last year, as Racing Point, finished fourth overall but won a race and were often third fastest. "Hey Lance and Seb, looks like your ride is finally here and it looks amazing," he said. "I'll be cheering you guys every step of the way...good luck and kick some ass." Lawrence Stroll, team owner and father of Lance, is also the executive chairman of Aston Martin and has big plans for expanding the brand and taking his team to the top. "I have dreamed about this day for a very long time," he said. "My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. "This is just the beginning. The team is pushing forward, and our ambitions are limitless. We now have the pieces in place, the people and the partners, to make real progress."  Related Video:

Aston Martin updates its logo for the eighth time in its history

Whoa, easy on the squinting there, folks. We know, the new Aston Martin logo looks basically the same as the old one. But we promise, it has changed. Here, take a look at the old one (below, left) next to the new one (below, right). There, now do you see it? Aston dropped the single vertical line at the bottom and the inverted arch. Also, the lines are thicker. It's like Aston Martin highlighted the badge and clicked "bold." It also happens to be the eighth redesign of the logo. The original appeared on Astons in 1920, with subsequent designs launching in 1927, 1930, 1932, 1954, 1984, 2003, and now. You can see all of them in order below. Aston Martin Badge 1920 View 8 Photos Aston probably wouldn't be that put off by us describing the new logo as the old one, but "bold," because the company's new tag line follows suit: "Intensity. Driven." Yes, the tag line is basically a synonym for "bold." Aston says the new branding is part of a new focus on providing luxury cars with maximum performance. It also seems to reflect the brand's upcoming roster of mid-engine sports cars with the F1-inspired Valkyrie (above, left), now in production, and the less extreme Valhalla (above, right), the latter of which will start deliveries in 2024. The new badging will appear on the Aston Martin F1 cars, and will also appear on these new-generation Aston sports cars. Related video:

Aston Martin tipped for F1 return with Red Bull, Mercedes

Aston Martin could be plotting a return to Formula One for the first time in over half a century. And not as a backmarker, either. That is, at least, if the latest rumors materialize. While most automakers that participate in F1 do so as either a team owner (like Ferrari and Mercedes) or as an engine supplier (think Renault or Honda), the rumored Aston Martin deal would take a different approach. According to Autosport, the proposal would have the Red Bull Racing team run Aston Martin branding – but not its engines. Those would be provided by Mercedes, just like the engines in the British marque's upcoming slate of road cars. In that regard, the deal would not be unlike the one which Red Bull currently has with the Renault-Nissan Alliance, which sees the team running Renault engines and Infiniti branding. Andy Palmer was a pivotal figure in brokering that unusual arrangement when he was working for Carlos Ghosn, and is now tipped to be brokering a similar deal in his new capacity as Aston Martin's CEO. Though Aston has found glory in sports car racing (including Le Mans and its various associated series), it was never much of a contender in grand prix racing. It competed in a handful of races in 1959 and 1960, but never achieved results worth bragging about. Aston was rumored to be plotting a return when David Richards sat as chairman of the company, having run Aston's racing program as well as Honda's F1 team previously. Those rumors, however, never materialized. Whether this time 'round gains any traction remains to be seen - Aston Martin declined to either confirm or deny the reports when reached for comment by Autoblog. Red Bull has been growing increasingly dissatisfied (and increasingly vocal about its dissatisfaction) with Renault engines over the past couple of seasons. Though the two parties won four back-to-back world titles together, things took a noticeable step backward after the new turbo engine regulations took hold for the 2014 season. Nissan/Infiniti and Red Bull are contracted to continue collaborating until the end of next season. After that is when the new Aston deal could take hold, and Mercedes is reportedly keen on the idea so that it could add another customer to its F1 engine supply business and offset the costs of development. That could effectively prove the end of Renault in F1 (at least for the time being). Aside from Red Bull, the French automaker currently supplies only that outfit's sister team Toro Rosso.