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Aston Martin to demo Vulcan at Spa 24 Hours

The Aston Martin Vulcan is an absolutely evil-looking hypercar with a low-slung, heavily angular shape that looks ready to challenge any track in the world. With a 7.0-liter V12 with over 800 horsepower on tap, it can complete a lap in the blink of an eye, as well. Unfortunately, the Vulcan isn't street legal, meaning that this beast is exclusively for the circuit. To show this carbon-fiber rocket ship off to some very wealthy potential clients, Aston Martin is bringing the limited model to the 24 Hours of Spa on July 25 for a few high-speed laps prior to the green flag. Works driver Darren Turner will be doing two flying laps around the picturesque Belgian track. As a member of the development team from the very beginning, there's likely no other person better suited to driving the hypercar than him. It should be quite a sight to see the black and blue machine shooting up Eau Rouge, too. Aston Martin Racing is also on hand for the actual race, and the squad has two customer teams in V12 Vantage GT3s in the Pro-Am class. If you can't make it to Belgium for the weekend, the event is also livestreamed on YouTube at the Blancpain Endurance Series' GT World channel. The event kicks off at 10:30 AM Eastern on July 25. ASTON MARTIN VULCAN TO RUN AT SPA 24 HOURS 23 July, Gaydon - The highly-anticipated Aston Martin Vulcan will attend the showpiece of the Blancpain Endurance Series, the TOTAL 24 Hours of Spa, this weekend (25 July) and will demonstrate its abilities as the ultimate track-only machine as it completes two flying laps of the world-famous circuit. With its 800-plus bhp powertrain developed in conjunction with Aston Martin Racing, the 7.0-litre V12 Aston Martin Vulcan will be driven by works driver Darren Turner (GB), who has been involved in the design and development of the car from its inception. Turner has more than 20 years experience in developing racing cars and relished the opportunity to put this track-knowledge into Aston Martin's most extreme sportscar. "It's been amazing to have been involved in this project from the beginning," said Turner. "From the conceptual sketches through to working with the designers on driver ergonomics, it is a fascinating process to be part of. "It was very early days for the car when we first ran it at Goodwood Festival of Speed, but we certainly made a good impression and now we get to show the car in its most natural environment.

Chris Harris pits Aston GT12 vs 911 GT3 RS vs McLaren 650S

The Geneva Motor Show is never lacking in exciting performance machinery. And this year was no exception. Our eyes, like those of Chris Harris, were drawn by two hardcore, track-focused versions of existing sports cars. Both wore the name GT3, and now Harris has brought them together for a supercar shootout. And he's thrown one more in for good measure. Those natural rivals are the Aston Martin Vantage GT12 and Porsche 911 GT3 RS, the latter manufacturer having pressed the former to drop the GT3 name to which it claims exclusive domain. There's a great deal that separates them, of course: one's got a V12 up front, the other a flat-six way in the back. But what binds them together is a common approach of taking an existing model, stripping it down, and tightening everything up to make it more of a weapon than a grand tourer. What that means in the Aston's case is a rather high price tag, much higher than that of the Porsche. But scarce demand and speculation on the open market have left British customers, at least, paying as much for the GT3 RS as for the limited-edition Aston. And that takes both into proper supercar territory. So to show what else that kind of money can get you, Monkey has brought along a McLaren. Not the similarly track-focused 675LT, but the standard 650S... Spider, no less, and with worn hard rubber. So which one performs best on the road? Which clocks the fastest lap time on the track? And which gets Harris' vote? You'll have to watch the video for yourself to find out, but it's well worth the 25 minutes of your lunch break. News Source: Chris Harris on Cars via YouTube Aston Martin McLaren Porsche Videos porsche 911 gt3 chris harris mclaren 650s

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx