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The AM37 is literally the Aston Martin of boats

While sports car companies such as Porsche and Lamborghini are looking to SUVs to expand their offerings, Aston Martin has taken a page from Mercedes and designed a boat. Specifically, it's a 37-foot powerboat appropriately named the AM37. The boat was developed with help from Mulder Design and Quintessence Yachts, and is available in two different versions, both of which should the aquatic equivalent of Aston Martin performance. The standard AM37 is available with two different pairs of engines from Mercury, either 370-horsepower diesel engines or 450-horsepower gas engines. If that's not enough, Aston also offers the AM37S, which comes with a pair of 520-horsepower gasoline Mercury engines. Like road-going Astons, this boat is absolutely gorgeous. The lines are simple, crisp and clean. It features a beautiful wood deck, and an impressive double-curved, single-piece glass windshield. And if you get tired of the sun, the AM37 features a powered, carbon fiber bimini top. The interior completes the package with a carbon fiber dashboard, lots of leather and polished steering wheel, throttle and joystick. It's also incredibly well-equipped with seating for eight, air conditioning, mood lighting, refrigerator, microwave, coffee maker, a bed that folds out from the table, and even a bathroom. Aston Martin didn't release pricing or availability for the AM37. However, we suspect that if you really want this boat and have the means, pricing doesn't matter, and you're probably willing to wait. Related Video: Image Credit: Aston Martin Auto News Aston Martin Mercury Luxury boat

Jay Leno drives James Bond's new Aston Martin DB10

With only ten examples made exclusively for use in the latest James Bond movie, the Aston Martin DB10 is exceedingly rare. So we counted ourselves as fortunate to have seen one up close at Pebble Beach this past summer, and another on a recent visit to the UK. But Jay Leno has done one better. For the latest episode of Jay Leno's Garage, the former talk show host and consummate car collector had Aston's design chief Marek Reichman stop by with one of the DB10s built for the filming of Spectre, which will hit theaters in just a few weeks. Reichman and company actually let the denim-clad celebrity drive the thing on the open roads around his warehouse. That's something that only a few people (namely Daniel Craig and his stunt doubles) usually get to do. Fortunately, Leno being the world-class showman that he is, he and his crew caught the whole experience on video, and you can see the results in the sixteen-minute installment above. Of course this isn't the first Aston that Leno has had by the garage and driven. Nor is it even the rarest, for that matter, having previously hosted the one-of-a-kind CC100 speedster concept almost exactly two years ago. But as far as harbingers of things to come, the DB10 will likely go down in history as a turning point for the company, which is on the verge of launching a whole new lineup based on new architecture and components and with a new design language previewed by the vehicle you see here. Related Video:

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.