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Aston Martin confirms Mercedes-AMG boss Moers to replace CEO Palmer

Aston Martin confirmed on Tuesday that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer, who stepped down on Monday. The Financial Times newspaper reported over the weekend that Palmer would step down, before he had been informed. A source familiar with the situation had also confirmed to Reuters the planned move. "The board has determined that now is the time for new leadership to deliver our plans," Lawrence Stroll, Aston Martin Lagonda's Executive Chairman said. The company said Moers, who will be based at its headquarters in Warwickshire, had built a reputation for transforming businesses in tough environments during his 25 years in senior roles at Daimler. Germany's Daimler AG owns a 5% stake in Aston Martin and supplies the carmaker with Mercedes-AMG engines. "Under Tobias’ leadership, Mercedes-AMG has more than doubled its product portfolio and quadrupled the number of AMG units sold, with a clear pipeline of further expansion opportunities, especially in electrification of powertrains in the performance segment," Aston Martin said in a statement. "TobiasÂ’ focus on operating and manufacturing efficiency has delivered significant margin expansion. This strong financial performance was supported by the introduction of a clear brand management strategy, which delivered a measurable increase in brand value and awareness." Aston Martin has seen its share price plummet since floating in October 2018. The 107-year old British luxury carmaker earlier this month posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "All of my and TobiasÂ’ energy will be dedicated to building on the CompanyÂ’s inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become one of the pre-eminent luxury car brands in the world," Stroll said. Related video:

Aston Martin debuts its first F1 race car in 61 years — green is for go

LONDON — James Bond said he was thrilled, and seven-times Super Bowl champion Tom Brady threw in support from afar as Aston Martin showed off its first Formula One car in 61 years on Wednesday. The launch, presented online by "Quantum of Solace" actress Gemma Arterton, played up the 108-year-old marque's connection to the fictional British secret agent as the Silverstone-based team started a new era. "I just want to send a massive congratulations to all at Aston Martin for getting back onto the F1 grid for the first time since 1960," Bond actor Daniel Craig said in a video message. "It is an incredible thrill for me, and I'm sure all F1 fans, to see Aston Martin racing again in their iconic Aston Martin Racing Green. "Go take it to them. I'll see you on the grid." The new James Bond film "No Time to Die," due for release in September, features four Aston Martins — the agent's car of choice. Four-times world champion Sebastian Vettel, freshly arrived from Ferrari, and Canadian Lance Stroll will be the ones with the license to thrill and both liked the look of the sleek green AMR21 car that marks Aston's return as a constructor. Tampa Bay Buccaneers quarterback Brady offered his support in a video message for a team that last year, as Racing Point, finished fourth overall but won a race and were often third fastest. "Hey Lance and Seb, looks like your ride is finally here and it looks amazing," he said. "I'll be cheering you guys every step of the way...good luck and kick some ass." Lawrence Stroll, team owner and father of Lance, is also the executive chairman of Aston Martin and has big plans for expanding the brand and taking his team to the top. "I have dreamed about this day for a very long time," he said. "My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. "This is just the beginning. The team is pushing forward, and our ambitions are limitless. We now have the pieces in place, the people and the partners, to make real progress."  Related Video:

Inside the Aston Martin Heritage Trust, the company's secret museum

The Aston Martin Heritage Trust Museum has been in existence since 2002. It houses the official archives of the Aston Martin Lagonda Company, as well as those of the Aston Martin Owners Club, at the behest of which the Museum was founded back in 1998. It also houses a rotating collection of distinctive and historically significant Aston Martin vehicles, cherry picked from a century of the automaker's exquisite existence. Unfortunately for those besotted with the brand, as I am, the AHMT is located on the periphery of the exurbs of nowhere, in a restored 14th century barn on a dirt road, blocks off the river in the wee Midlands village of Drayton St. Leonard. An address is not published. The only indication that you might be in the right place is an almost intentionally innocuous government tourism placard, placed somewhat near the turnoff. "We used to maybe get a hundred visitors a year before they put up the sign," says AMHT Curator Donna Bannister, an American of equally mysterious provenance. "Now we get almost a hundred per month." Lucky are the souls who find the AMHT (my cabby wasn't among them; I had to walk a bit), because it houses, in its cramped Middle Aged quarters, some real treasures. Greeting me when I entered was a bare-metal-nosed 1921 A3, the oldest existing Aston Martin in the world, which was bought at auction in 2000 and restored to driving condition via the generous underwriting of Sheik Nasser of Kuwait, who is apparently a huge AM collector. "It won Kop Hill in 1923," Bannister says. "We recently took it back there, and to the Windsor Concours d'Elegance. Of course the Royals are big fans of the Aston brand." There's also a 1934 Ulster BLB 684, the only remaining one in a 2+2 configuration. This car is a driver as well. "Club members can hire it out," Bannister says. "Though because it's quite difficult to drive – it has the clutch in the center, and the gas and brake on either side – only a few do." There is a passel of more recent notables, like the 2000 V12 Vanquish cutaway, an auto show maquette meant to demonstrate the fruits of Ford's huge investment in the brand at the start of this century. There's a pre-production, gloss white 2013 Vanquish Volante, which was used for photos and promotion as well, but never registered due to some inconsistencies in the paint. There are display engines from the DB4GT, the Lagonda V8, and the twin-supercharged Vantage (swoon!).