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Aston Martin, Red Bull show off V12-powered hypercar

Not many companies are capable of developing true hypercars. Today, Aston Martin resoundingly declared it intends to be one of them, revealing a V12-powered mid-engine hypercar created in tandem with Formula One's Red Bull Racing. Codenamed the AM-RB 001, The two-seater will arrive in 2018 and will be built on a lightweight carbon-fiber structure. It will be assembled at Aston's Gaydon facility in the United Kingdom where the One-77 was built. Aston says between 99 and 150 road versions will be made, including the prototypes. Twenty five models will be created specifically for track use. Red Bull brags the customer list "reads like a who's who of F1 legends, moguls, and megastars." The AM-RB 001 is the fruit of a partnership between Aston and Red Bull that was announced in March. More details of the hypercar weren't immediately known, but the companies promise "unprecedented levels of downforce" created by aerodynamic elements underneath the car, which allows designers to execute the swoopy appearance shown in today's images. The V12 will be naturally aspirated, and the transmission and suspension are new designs developed by Red Bull. The power to weight ratio will be one horsepower to one kilogram, or 2.2 pounds. The projected will be marshaled by Aston chief creative officer, Marek Reichman, and David King, the carmaker's chief special operations officer who will oversee the build. Red Bull's side will be led by chief technical officer Adrian Newey. "The synergy between Red Bull Racing and Aston Martin is clear," Newey said in a statement. "I knew Red Bull Racing had the ability to handle the pure performance aspects, but Aston Martin's experience of making beautiful, fast, and comfortable GT cars is of great benefit to the project." Related Video: Featured Gallery 2018 Aston Martin Red Bull AM-RB 001 Design/Style Motorsports Aston Martin Coupe Performance Supercars F1 Red Bull Racing

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Why you should run out and buy a vintage Aston Martin Lagonda right now

Aston Martin has a reputation for crafting some of the world's finest luxury GTs, and with a little help from James Bond, it has also become a quintessential British brand. While the company's models are known for combining speed and luxury, they certainly aren't recognized for being inexpensive. However, there might be a way to get the Aston badge and potentially make a little extra money if you ever decide to divest. Bloomberg suggests looking outside the mainstream by taking a closer look at the original wedge-shaped Lagonda (above). First shown in the mid '70s, the Lagonda looks like nothing else on the road before or since. Early models feature pop-up headlights and styling so sharp the sedan appears to be slicing through the air, even while sitting still. Later revisions softened the design slightly, and even Aston Martin's modern reinterpretation (inset) doesn't go as far as its predecessor. The interior is what really makes the Lagonda famous (or infamous), though. With instruments displayed on LEDs or CRT screens, depending on model, it's like the science fiction in there. Power is provided by a 5.3-liter V8 quoted at around 280 horsepower, according to Aston Martin. Unfortunately, the Lagonda's avant-garde styling and reputation for unreliability hasn't garnered much love for the super saloon over the years. Aston Martin only made 645 of them by the time production ended in 1989. The tide appears to be turning, though, and the sedan's value is rising strongly. According to Bloomberg, citing Hagerty, prices currently average about $44,000, up 61 percent since 2010, and the later, somewhat more reliable examples are up 85 percent. Perhaps those values are soaring because those lining up for the new Lagonda (a.k.a. Taraf) are looking for a historical counterpart to display alongside their next car. Head over to Bloomberg to get the full story on why it might be time to reconsider these once unloved four-door Astons.