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Aston Martin Lagonda super sedan officially teased

Ask anyone who's anyone about Aston Martin and they'll tell you about exclusive and highly desirable two-door luxury GTs – the kind James Bond would drive – but it would be all too easy to forget about the other side of the equation. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback. The British automaker has just confirmed "strictly limited series production" of a new Lagonda saloon, previewed by the two teaser images you see here. The super sedan will be built in the same facility that previously produced the One-77 supercar at the Aston Martin factory in Gaydon and will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East. Aston Martin has revealed precious few technical details of the new project, but the design clearly pays tribute to the iconically wedge-shaped 1976 Aston Martin Lagonda sedan designed by William Towns, with elements from the recent Zagato-designed Centennial editions evident as well. It will be based on Aston's ubiquitous VH platform that underpins just about everything it currently makes, and given the proliferation of the company's long-serving 6.0-liter V12 engine, we figure it's safe to say that'll provide the motivation as well, with at least the same 565-horsepower output as the Vanquish and the new V12 Vantage S Roadster, if not more. The announcement, of course, hardly comes as a surprise. Just a few months ago we spotted a disguised prototype for this very vehicle undergoing testing, and Aston has been toying with the idea of a Lagonda revival since the debut of the rather controversial Lagonda crossover concept at the 2009 Geneva Motor Show to mixed reviews. There was since talk of partnering with Mercedes-Benz to revive the Lagonda line along with Maybach, but that ultimately fell through – although the two are still collaborating in other areas, including the provision of a new line of engines and other technologies. Lagonda was originally founded independently in 1906, was acquired by legendary Aston chief David Brown in 1947 and has popped on and off the radar screen ever since. It remains unclear whether the new sedan will revive the Lagonda handle as a nameplate or as a separate brand, but you can delve into the press release below to read what Aston has confirmed thus far.

Tom Brady, Aston Martin team up for special-edition Vanquish S

If we were to ask you what person comes to mind when we say the words "Aston Martin," who would it be? James Bond? No, are you crazy? New England Patriots quarterback Tom Brady is the person synonymous with Aston! Ok, no, not really, but the man has been involved with the company for a little while, having partnered for some sort of content series and a custom Vanquish S. Now that custom car, called the Tom Brady Signature Edition and built by Aston Martin's specialty vehicle division Q, has been revealed, and it's a seriously exclusive car with just 12 units being produced. For those who don't follow football, the production run of 12 cars isn't random. Brady's number on the field is 12, thus the number of cars produced. It also makes an appearance in a "TB12" logo found in badges on the exterior, and embossed on the seats. And of course, Brady's signature is found on the car, too, in the form of door sill plates. The badges aren't the only special touches added by Aston Martin's Q branch. The car features an array of carbon fiber body parts such as the grille, front splitter and rear diffuser. The whole car is painted a dark blue called Ultramarine Black, and it's complemented by a black leather interior. The interior also has a bit of blue lighting. It should be noted though that most of these cosmetic changes are also available on the regular Vanquish S models. These cosmetic additions and the exclusivity will cost you quite a bit of cash. According to ESPN, the car runs $359,950. Considering that a standard Vanquish S Volante starts at $311,650 before destination, and it can be customized however you'd like, even to look like a Tom Brady edition car, we would go that route. You could save even more money going with a coupe, which starts at $293,650 before destination. We also wonder if Brady will buy one of his special-edition cars, since ESPN reports he doesn't get one as part of his Aston Martin partnership. Related Video: Featured Gallery Aston Martin Vanquish S Tom Brady Signature Edition by Q News Source: Aston Martin, ESPN.comImage Credit: Aston Martin Celebrities Aston Martin Convertible Luxury Performance aston martin vanquish q by aston martin tom brady

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.