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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

The Aston Martin Vantage Red Bull Racing Edition doesn't have an F1 engine but still looks sweet

The Aston Martin Vantage could rival the Jeep Wrangler when it comes to the number of variants and special editions it has spawned. The latest version of Aston's smaller sports car is the Red Bull Racing Edition, inspired by Aston Martin's partnership with the Formula 1 team of the same name. The appearance package is fitted by Aston Martin's Q division and is available on both the V8 Vantage and V12 Vantage S models starting this spring, just after the 2017 F1 season gets underway. Aside from the cylinder count, a customer's only option is deciding which one of three colors (gloss or matte Mariana Blue or gloss Tungsten Silver) with either red or yellow lipstick, brake calipers, and side strake accents. In addition, the unpainted portions of the grille, splitter, diffuser, and side strakes are all bare carbon fiber. Inside, the black seats come with contrasting red stitching and the Red Bull Racing logo embroidered on the headrests. The door sill and inspection plaques can be signed by either Red Bull Racing driver Daniel Ricciardo or Max Verstappen. Tough choice. While there are no mechanical upgrades like a hybrid turbocharged V6 or a movable rear wing to really tie the car in with its F1 counterpart, it is one of the better special editions available. The car will be powered by either a 430-horsepower 4.7-liter V8 or a 565-horsepower 5.9-liter V12. Aston hasn't announced pricing or US availability, but based on the popularity of Formula 1 in the States, don't expect to see too many of these on the road. Related Video: Featured Gallery Aston Martin V8 and V12 Vantage S Red Bull Racing View 21 Photos News Source: Aston Martin Design/Style Marketing/Advertising Aston Martin Coupe Racing Vehicles Performance Red Bull Racing aston martin v8 vantage aston martin v12 vantage aston martin vantage aston martin v12 vantage s

Inside the Aston Martin Heritage Trust, the company's secret museum

The Aston Martin Heritage Trust Museum has been in existence since 2002. It houses the official archives of the Aston Martin Lagonda Company, as well as those of the Aston Martin Owners Club, at the behest of which the Museum was founded back in 1998. It also houses a rotating collection of distinctive and historically significant Aston Martin vehicles, cherry picked from a century of the automaker's exquisite existence. Unfortunately for those besotted with the brand, as I am, the AHMT is located on the periphery of the exurbs of nowhere, in a restored 14th century barn on a dirt road, blocks off the river in the wee Midlands village of Drayton St. Leonard. An address is not published. The only indication that you might be in the right place is an almost intentionally innocuous government tourism placard, placed somewhat near the turnoff. "We used to maybe get a hundred visitors a year before they put up the sign," says AMHT Curator Donna Bannister, an American of equally mysterious provenance. "Now we get almost a hundred per month." Lucky are the souls who find the AMHT (my cabby wasn't among them; I had to walk a bit), because it houses, in its cramped Middle Aged quarters, some real treasures. Greeting me when I entered was a bare-metal-nosed 1921 A3, the oldest existing Aston Martin in the world, which was bought at auction in 2000 and restored to driving condition via the generous underwriting of Sheik Nasser of Kuwait, who is apparently a huge AM collector. "It won Kop Hill in 1923," Bannister says. "We recently took it back there, and to the Windsor Concours d'Elegance. Of course the Royals are big fans of the Aston brand." There's also a 1934 Ulster BLB 684, the only remaining one in a 2+2 configuration. This car is a driver as well. "Club members can hire it out," Bannister says. "Though because it's quite difficult to drive – it has the clutch in the center, and the gas and brake on either side – only a few do." There is a passel of more recent notables, like the 2000 V12 Vanquish cutaway, an auto show maquette meant to demonstrate the fruits of Ford's huge investment in the brand at the start of this century. There's a pre-production, gloss white 2013 Vanquish Volante, which was used for photos and promotion as well, but never registered due to some inconsistencies in the paint. There are display engines from the DB4GT, the Lagonda V8, and the twin-supercharged Vantage (swoon!).