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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Castrol Nexcel is an oil change in a box

Oil changes are a vital part of car ownership. For some this simple bit of maintenance gives them a sense of accomplishment and a closer connection to their car. Others just find it a hassle. Castrol might have a compromise with new tech called the Nexcel that packages the oil and filter into a single, easily removable container. The company claims switching the unit out takes just 90 seconds. Instead of draining the oil for a regular change, the whole Nexcel is replaced each time. Castrol then retrieves the used containers and recycles the fluids inside into other lubricants. The exclusive cadre of ultra-wealthy buyers for the track-only Aston Martin Vulcan get to be the first ones to find out if the Nexcel lives up to the hype. And don't worry, the container can reportedly stand up to the hypercar's punishment. According to Castrol, the Nexcel has been tested to perform at up to 1.8G and can flow as much as 158.5 gallons of oil a minute. The tech also allows Castrol to create specific oil blends to match to different engines. "Today, you can't guarantee the right oil will be used, so the degree to which oils can be tailored is limited. Nexcel is different and can go further. The oil cell enables a concept we call precision lubrication," a spokesperson said to Autoblog. Assuming the Nexcel is a success, Castrol estimates that it could arrive in the first road car in about five years. The company already claims to be in discussions with "several" automakers about potentially implementing the tech. While changes would be far quicker, some enthusiasts might balk at the idea of being locked into oil from just a single brand, though. CASTROL REINVENTS OIL CHANGE WITH NEXCEL: THE REVOLUTIONARY TECHNOLOGY THAT MAKES OIL CHANGES QUICK, SMART AND SIMPLE The Nexcel oil cell, an easy-to-change unit containing both engine oil and filter delivers superior engine performance and improved environmental sustainability The new technology allows your oil to be changed in around 90 seconds, more than 13 times faster than a conventional oil change of 20 minutes The Aston Martin Vulcan track-only supercar will be the first vehicle featuring Nexcel technology LONDON, Thursday 8th October 2015 – Today, Castrol launches Nexcel, a new revolutionary technology that marks the most significant oil change innovation in automotive history.