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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.

2015 Aston Martin V12 Vantage S by Q not for the faint of heart or thin of wallet

In 2012 at the Geneva Motor Show, Aston Martin brought along a Virage Volante that had been fully decked-out by its then-new Q extravagant customization team. Q, in addition to offering a limitless world of options to dandy car-shoppers, seemed then to tacitly offer a slightly stronger connection with everyone's favorite super-spy, James Bond. Remember when just driving an Aston was cool enough? Apparently, cool or no, the base version of the already sumptuous Aston Martin V12 Vantage S simply won't slake the thirst for opulence that some buyers suffer maddeningly from. Here then, the 2015 V12 Vantage S by Q, a car described by the manufacturer as being "a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers." "Picky" might be another way to say it... We kid. In all honestly, the latest Q car is hard to find fault with, no matter how foppish we might believe its eventual owners to be. The triple-tone colorway of Orange, Stratus While and a Jet Black roof is certain to grab attention, while the interior fitted in True Teal and Californian Poppy leather is almost guaranteed to please even the most rabid Miami Dolphins fan. The dream of the Q service doesn't stop with custom colors and expensive trims, we must add. Aston reminds us in the press release below that the dream-makers were also responsible for the creation of the fabulous CC100 Speedster Concept. If your motive longings have even a hint of Britishness to them – or if you just want to feel a bit more like 007 – you now know whom to call. Q BY ASTON MARTIN: MAKING THE IMPOSSIBLE, POSSIBLE - Service offers the ultimate in bespoke commissions and personalization - The tailored approach to luxury car making from Aston Martin - Made-to-measure service that promises a unique sports car Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin. The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.