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Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.

Drive an Aston Martin | The List #0568

Few cars can drum up feelings of intrigue like an Aston Martin. On this episode of The List, hosts Jessi Combs and Patrick McIntyre travel to England, the birthplace of Aston Martin, to drive the V12 Vanquish and learn more about this luxurious brand. From exploring narrow country roads to braving a rain storm on the track, we put this beautiful British sports car to the test. The 2016 V12 Vanquish is a sight to behold no matter the road, but there's something special about driving it around England. We visited the Aston Martin Works in Newport Pagnell, the site of an Aston factory from 1954 - 2007, to learn more about the brand's past. From the DB4 all the way to the Vanquish, the beauty of these hand-built machines has stayed consistent throughout their history. After admiring the classics, it was time to push the shiny new Vanquish to its limits on the track. Fighting through intermittent rain didn't make it easy. "Getting a little squirrelly for sure," said a visibly excited Patrick. "Too much. Way too much on that one." When it was Jessi's turn, her self-proclaimed lead foot actually led her to an interesting conclusion about the vehicle. Because of the subpar track conditions and because the car is in fact a grand tourer, Jessi actually makes that claim that "I think I'd rather have it out on the open road." Regardless of environment or driving conditions, it's certain that the Vanquish is an incredibly impressive machine. Perhaps most importantly, it helped us check "Drive An Aston Martin" off of our List. Click here to find more episodes of The List Click here to learn more about our hosts, Jessi and Patrick Aston Martin Luxury Performance Supercars The List Videos Original Video aston martin vanquish

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx