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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Here's Aston Martin's DP-100 racer for Gran Turismo in all its virtual glory [w/video]

After a little bit of teasing, Aston Martin is finally unveiling its Design Prototype 100 Vision Gran Turismo Concept at the Goodwood Festival of Speed that makes it into Gran Turismo 6 in July. With the DP-100, the company's designers have gotten a chance to shrug off the shackles of realism and create the first-ever Aston Martin "road car" with the engine mounted behind the driver. Designed and engineered over the course of six months by the Aston Martin Design team, the crew started from a clean sheet of paper and were allowed to design whatever they liked with no concerns about production feasibility. At the front, there's the brand's classic grille shape, but otherwise the concept is completely original. The shape of the DP-100 is beautifully simple, looking like a collection of intersecting arches in profile. Of course, in Gran Turismo 6, gamers are going to want to race the car more than look at it. The DP-100 employs Aston Martin's famous V12 engine coupled with two turbochargers to produce 800 horsepower. Active aerodynamic aids keep it planted during cornering, as well. Aston Martin previously hinted that it might show off a physical version of the concept at this year's Goodwood Festival. Although, we haven't seen it yet, the concept would fit perfectly next to Nissan's own Vision Gran Turismo design at the celebration of all things automotive. Scroll down to watch a video of the DP-100's designers talking about the car and read the official release. ASTON MARTIN UNVEILS VIRTUAL DP-100 RACER FOR GRAN TURISMO®6 Design Prototype 100 joins stable of Vision Gran Turismo racers in popular racing game for PlayStation®3 Designed and engineered over six months by Aston Martin Design team Downloadable for in-game play in July 2014 Aston Martin is unveiling an exceptional new addition to the hugely popular PlayStation®3 exclusive racing game Gran Turismo®6 (GT6™) in the shape of the stunning Design Prototype 100 – DP-100 Vision Gran Turismo. Developed in-house by the Design team at Aston Martin, led by Design Director Marek Reichman, DP-100 Vision Gran Turismo is a new, virtual-only GT racer that will be available for Gran Turismo®6 (GT6™) owners to download in July 2014, following the global launch at Goodwood Festival of Speed. Starting with nothing but the traditional 'blank sheet of paper' the design team and design engineers worked for six months to create the new addition to the Vision Gran Turismo stable of race cars.

Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.