2008 Aston Martin V8 Vantage Only 8k Miles Navigation Bluetooth All Options on 2040-cars

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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Aston Martin previews a bespoilered Vantage; could it be a new AMR?

Aston Martin has teased a new sports car from its official Twitter account. The image shows the car's silhouette with a big green and lime swoosh above it. The car appears to be a Vantage variant, with the addition of a rear spoiler and Y-spoke wheels. It's also finished in the same Aston Martin Racing Green as its 2021 Formula One race car livery. The spoiler and colors evoke the new Vantage safety car that made its debut over the weekend at the pre-season test in Bahrain. That car features an AMRG paint job with a Lime Essence pinstripe along the front air splitter, side skirts, and rear diffuser. It's also equipped with a rear wing not found on standard Vantages. Like the car in the shadowy teaser, it also wore the optional vaned grille as opposed to the standard mesh. Could Aston Martin be taking a page from the General Motors playbook and making a pace car edition Vantage? That would be uncharacteristic of the British marque, so perhaps a new Vantage AMR is more likely. The previous AMR was limited to 200 units and, despite having the same power as regular Vantages, made waves for letting you row your own gears with a seven-speed manual. Since then the stick shift has been made standard for the Vantage, but the AMR boasted many other features that set it apart — carbon ceramic brakes, carbon fiber trim, forged wheels, a mechanical limited-slip differential, and 200 fewer pounds of curb weight. On the other hand, the F1 pace car's menu of modifications seems like it could easily form the basis for a new AMR. The Vantage safety car increased output of its 4.0-liter twin-turbo V8 by 25 horsepower to 528. The peak torque of 505 lb-ft was unchanged, but Aston Martin claims it could be sustained for longer. Additionally, the transmission was strengthened, the chassis stiffened with underbody bracing, and modifications were made to suspension, steering and dampers. It's not clear whether the pace car's bespoke splitter is on the teaser car. Aston Martin gave no information to accompany the teaser, so we'll just have to wait until March 22, when the car is scheduled for a full reveal. Aston Martin VantageDBXOfficial Safety and Medical cars of Formula One03 View 28 Photos

Aston Martin names new CFO

Aston Martin is on the verge of a resurgence, instituting (among a great many other things) new top leadership, and that includes a new chief financial officer. Mark Wilson comes to Gaydon with a wealth of experience at British sports car manufacturers, having previously worked for Lotus and McLaren. His most recent posting, however, was as CFO and COO at renewable energy insurer G-Cube Underwriting. He'll take up his new job as Chief Financial Officer (and his place on the executive board) at Aston Martin on June 8, reporting directly to Andy Palmer, who in turn took up his job as CEO just this past September. Considering Aston was recently injected with an influx of cash, hiring a new money man was probably prudent. But hiring new top personnel, of course, isn't the only change Aston is making. It's got a new platform in the works, a new engine under development with Mercedes-AMG and a raft of new projects in the pipeline. That includes the replacement of every one of its models by the end of the decade and the addition of as many as three new model lines – particularly the DBX crossover that could be the first new Aston built in America. ASTON MARTIN NAMES MARK WILSON AS NEW CHIEF FINANCIAL OFFICER 14 May 2015, Gaydon: Aston Martin today announces the appointment of Mark Wilson as Chief Financial Officer. Joining the business on Monday 8 June, Wilson, will report directly to Aston Martin CEO Dr Andy Palmer and take a place on the Executive Board at the company's global HQ in Gaydon, Warwickshire. With a strong track record of senior automotive experience already accrued with McLaren Automotive and Lotus Cars Ltd, Wilson joins the luxury British sports car maker from renewable energy insurer G-Cube Underwriting where he held the post of Chief Financial and Operating Officer. Welcoming Wilson to the team, Dr Palmer said: "Mark joins us at what is, undeniably, an extremely exciting time for Aston Martin. We are currently implementing the largest investment plan in our history which will see a total remake of our product portfolio. By the end of the decade, not only will our current line-up have been replaced entirely, we will have added up to three extra model lines and entered new market segments.