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Say hello to the Aston Martin 'On Her Majesty’s Secret Service' DBS Superleggera

There's the fact that the Aston Martin DBS Superleggera has become the carmaker's most popular canvas for special editions of late. There's the fact that Aston Martin has a longstanding relationship with the production company behind the James Bond film franchise. And there's the fact that Aston Martin is working with the Bond franchise at the moment, with the Rapide E and who knows how many other Warwickshire products to star and cameo in Bond 25. And that's how we arrive at the fact of the Aston Martin "On Her Majesty's Secret Service" DBS Superleggera, which celebrates the sixth film in the franchise. From now on we'll call this coupe the OHMSS DBS Superleggera, which, when pronounced "Oh Ms. DBS," is a wonderful acronym. We didn't make that up, either — the first five letters are etched onto the strakes on the front fenders. In 1969, George Lazenby as James Bond drove an olive 1969 DBS in the film. This being a turbulent time for the franchise, the car had no gadgets and didn't appear in any action scenes. The best it could do for fighting was a 4.0-liter inline six cylinder with either 282 horsepower or 325 hp depending on whether it had the SU or more potent Weber carburetors. Now that we live in an era of all-action-all-the-time, the DBS Superlegerra celebrates the film's semicentennial with a 712-hp, 5.2-liter twin-turbo V12. Olive paint dresses up the carbon fiber bodywork and the cantrails and roof that are usually black. The hue gets contrasted by a six-bar horizontal grille and a delightfully ornate set of diamond-turned wheels. The interior is wrapped in Pure Black leather set off with Alcantara in the same kind of gray blend found in the 1969 DBS. The seats get outlined in red piping, matching the red-trimmed glovebox in the movie where Bond retrieved his disassembled Armalite AR-7 rifle and telescopic sight. If a buyer wishes, he can order a custom black drinks case for the trunk, designed to fit two bottles of bubbly and four flutes. Aston Martin will make 50 examples of the Oh Ms. DBS priced at GBP300,000 (about $380,000). That's around $72,000 more than the standard GT, and we'd recommend splurging on bulletproof rear glass for the new DBS, too. That will still be an easier bullet to take than the track-only, GBP2.75 million Aston Martin Goldfinger DB5 Continuation Gadget.

Aston Martin CEO to personally inspect first 1,000 DB11s

The Aston Martin DB11 is going to be a significant vehicle for the British automaker and to ensure that new owners are getting a flawless vehicle, CEO Andy Palmer will be going the extra mile to personally inspect the first 1,000 models. According to a recent tweet by BBC Autos reporter Matthew Phenix, Palmer will be working overtime to give the first set of vehicles an extra dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11's V12 engines he looks over. Only 1000 Aston Martin DB11 V12's to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8 — Andy Palmer (@AndyatAston) July 13, 2016 The idea of giving the DB11 more love over the rest of Aston's lineup makes sense as the DB11 is the first all-new vehicle to debut from the automaker since Palmer took over as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the gorgeous DB1 in 1948. And with the DB line being the most successful model for the automaker, there's a lot riding on the new DB11. This isn't the first time a CEO has gone to extreme lengths to ensure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the factory floor for the production of the Tesla Model X. Hopefully Palmer's extra effort will pay off for the DB11. Related Video: Featured Gallery Aston Martin DB11 View 42 Photos News Source: @AndyatAston, @mattphenix Auto News Aston Martin Coupe Luxury Performance aston martin db11

Aston Martin shares plunge to new low following half-year loss

LONDON — Shares in Aston Martin plunged 17% to a post-flotation low on Wednesday after the luxury British carmaker slumped to a half-year loss, the latest automotive firm to be hit by falling demand in Europe. Aston Martin, best known as James Bond's favorite marque, has been undergoing a turnaround plan since Chief Executive Andy Palmer took over in 2014, designed to renew and boost its model line-up and move into new segments. The plan led to an autumn 2018 stock market flotation. But its shares have since fallen by around three quarters from their 19 pounds float price to below 5 pounds, hit most recently by the group's weak performance in Europe, the Middle East and Africa, where half-year demand fell by nearly a fifth. The group posted a pretax loss of 78.8 million pounds in the six months through June from a 20.8 million pound profit in the first half of 2018. Its shares were down 17% at 4.71 pounds by 0748 GMT. "We are disappointed that our projections for wholesales have fallen short or our original targets, impacted by weakness in two of our key markets as well as continued macro-economic uncertainty," Palmer said. Overall wholesale demand grew by 6% in the first six months as the group posted strong increases in the Americas and Asia, but a decline in Britain and the rest of the continent prompted the carmaker to cut its full-year forecast. Aston has also been hit by expansion costs as it builds a new factory in Wales to make its first sport utility vehicle, and a lower average selling price. The company said that if it requires some additional financing it would pursue the funds from sources such as the debt markets. The global car industry has been hit by weakening demand in China and a drop in demand for diesel vehicles in Europe, as well as the cost of electrification. Nissan reported plunging profits last week and said it would undertake its biggest restructuring plan in a decade, axing nearly a tenth of its workforce. But 106-year old Aston also faces the risk of a disorderly Brexit disrupting its wholly British production, as delays at ports due to new bureaucracy could slow down the movement of vehicles and components. "We do not want a no-deal Brexit because of the disruption that causes to issues at the border," said Palmer.