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'Q by Aston Martin' bringing unique creations to Monterey

Want an Aston Martin unlike any other on the road? You'll need to look to Q, and no, we're not talking about the inimitable Desmond Llewelyn. No, we're referring to Aston's in-house customization shop, a one-stop destination that can set your Vantage or Vanquish even further apart from every other vehicle on the road. Aston Martin is bringing four new Q-customized cars to next week's festivities in scenic Monterey, CA, covering the gamut of the brand's portfolio. At the lead is the Aston Martin flagship, the hardtop Vanquish. Finished in an eye-catching – and decidedly un-Aston-like – Abor Orange, the Vanquish boasts unique carbon fiber work, with a twill that's twice the size of your average CF. Inside, a new print has been emblazoned on the Obsidian Black leather, which Aston says is styled after the helix of a carbon molecule. For those who want to stand out and experience the wind in their hair, Q is also bringing out a pair of Aston Martin's Volante variants. The Vanquish Volante wears Frosted Silver paint, 10-spoke alloys and a Chestnut Tan interior. The DB9 Volante, meanwhile, sports perhaps the oddest style of this quartet, with Ashen Blonde exterior paint and, um, a pink interior. It's actually called Blush Pearl, and it's complemented by Piano Ice Mocha on the center stack. Finally, Q has turned its eye on the V12 Vantage S, decking it out in amethyst paint with a Monterey Pearl grille. The cabin sports the same Obsidian Black leather found on the Q-fettled Vanquish, but rather than the helix design, the Vantage S sports bold, Vivid Purple leather accents. The contrasting bits include the seat stripe, headliner, portions of the steering wheel finish and glove box liners. Take a look both up top and below for galleries of all four customized Astons, and then scroll down for the full press release from Aston Martin.

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.

Aston Martin CEO calls Tesla Model S 'Ludicrous' mode stupid

To be fair, some would say paying as much as a quarter-million dollars for a car in itself qualifies as "ludicrous." But the CEO of Aston Martin, a company that is readying a pricier electric-vehicle competitor to the Tesla Model S, didn't mince words in discussing Tesla's newest gizmo that can propel the sedan from 0 to 60 miles per hour in less than three seconds. In fact, Andy Palmer, Aston's CEO, prefers a slightly more balanced approach. Palmer was quoted in Automotive News as saying that Tesla's Ludicrous Mode was "stupid." He added that he'd rather have an electric vehicle that could last "a few laps of a decent race course" instead of one that does its best imitation of a Dodge Challenger Hellcat. Palmer also took to his Twitter account to note, among other things, that the Aston's "insane mode comes as standard - no button required." Aston Martin said earlier this week that it planned to make a battery-electric variant of its Rapide Sedan. That model will have 800 horsepower as well as a 200-mile single-charge range. The car will also cost between $200,000 and $250,000, or about twice the cost of a top-of-the-line Model S. As for the Tesla, its Ludicrous mode was announced last month for the Model S and it will eventually be added to the Model X for those who are big on flipping SUVs. Tesla said that the feature cuts the sedan's 0-60 mpg time to a tidy 2.8 seconds, though the option does cost about $10,000. Which is probably about the price of an Aston Martin door handle. Featured Gallery 2015 Aston Martin Rapide S View 32 Photos News Source: Automotive News (subs req'd) Green Aston Martin Tesla Electric ludicrous mode