2007 Aston Martin Vantage on 2040-cars

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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Xcar tackles winter in an Aston Martin V12 Vantage S Roadster

The Aston Martin Vantage has an unusually long history, characterized by constant improvement. It was introduced ten years ago with a V8. Two years later Aston shoehorned in its ubiquitous V12, and more than five years after that, it upped the output. All the while it's offered Roadster versions of each iteration until we ended up with the fastest convertible the company had ever made. The resulting Aston Martin V12 Vantage S Roadster will reach a highway gallop by the time you've finished pronouncing its full name, but exciting as it is, the prospect of driving a soft-top convertible channeling 565 horsepower through the rear wheels in the snow is, well... let's just say that, while such a car would be near the top of our list in most situations, it wouldn't be our first choice for winter transportation. That hasn't deterred the team at Xcar from taking on a British winter in this ludicrous drop-top. What they found was a roadster that's anything but perfect, but one they're glad exists – even if there are better choices for snowy climes.

AMG-powered Aston Martins still years away

After flirting for several years, Mercedes-Benz and Aston Martin have finally tied the knot. Just don't expect to see any offspring to result from the union for at least three or four years.
This according to Auto Express, which spoke with Daimler chief Dr. Dieter Zetsche at the Frankfurt Motor Show last week. AE reports that a new range of AMG-developed turbocharged V8s, transmissions and electrical components will make their way into the successors to the current V8 Vantage and DB9, but that these models are still a few years off.
Purists might balk at the thought of a Mercedes-powered Aston holding true to the brand's heritage. But while David Brown (for whom the DB range is named) may have steered clear of shoehorning in Detroit muscle into his cars, the entirety of the company's current range is powered by engines borrowing technology from Ford, and that arrangement seems to have worked well for Aston until now. And if you're still skeptical, look no further than Pagani and its AMG-sourced engines and you should have all the proof you need that the new relationship between Daimler and Aston could be a success.