2007 Aston Martin Vantage on 2040-cars

Auto blog

Aston Martin makes RapidE electric car a limited edition after LeEco pulls out

Aston Martin was forced to scale back production plans for its first electric model after cash-strapped investment partner LeEco pulled out of the project, Chief Executive Andy Palmer told Reuters on Monday. The result, though, may be an even more exclusive car, aimed at customers who consider Tesla's top of the range $130,000 Model S to be a little too run of the mill. Aston Martin will build only 155 of its RapidE, about a third of the initial plan, and lean more heavily on Formula One engineering specialist Williams after the withdrawal of Chinese TV and smartphone vendor LeEco, Palmer said. The setback and Aston's response underscore the challenges and risks niche carmakers face as they scramble to address future demand for electrification from consumers and regulators. While the privately held Aston Martin brand benefits from the endorsement of fictitious spy James Bond, it lacks the backing of a large automotive parent that many rivals enjoy. "We've decided to make this car rare, which will obviously tend to push the price higher," Palmer said. "Aston Martin now plans to proceed independently, funding further development of RapidE by ourselves." Palmer agreed to be interviewed after sources told Reuters Aston Martin's partnership with LeEco had unraveled. Unveiling the alliance in February last year, LeEco and Aston pledged to launch an all-electric version of the Rapide S sedan in 2018. But the Chinese conglomerate has since slashed its electric car investments, including its U.S. startup Faraday Future's planned $1.3 billion factory in Nevada. Some Faraday suppliers, including seat maker Futuris and media provider Mill Group, have sued the company for non-payment, according to court records. Spokesmen for LeEco and Faraday did not respond to requests for comment on the end of the Aston partnership. Aston Martin declined to discuss its partner's business. $250,000 PRICE TAG Aston returned to profit in the first quarter, a decade after it was sold by Ford. Now owned by private equity groups Investindustrial and Kuwait's Investment Dar, the company is rolling out a new model each year under a taut recovery plan drawn up by Palmer, who joined from Nissan in 2014. Without LeEco's backing, the sports carmaker, based in Gaydon, Warwickshire, is pushing ahead as sole investor in the electric car, after paring down production and pushing back the launch date to 2019. The plan won board approval on June 21.

2015 Aston Martin V12 Vantage S Roadster

Aston Martin previewed its most powerful, quickest-accelerating and fastest production roadster ever at this year's Pebble Beach Concours. The 2015 V12 Vantage S Roadster is essentially a convertible version of the V12 Vantage S Coupe, which we reviewed last year, a model that drops the automaker's most potent powertrain into its smallest chassis. Unlike the outgoing V12 Vantage Roadster, this new S model boasts a more powerful engine, a new transmission, new adaptive suspension and more luxurious appointments along with freshened styling. While last year's beloved six-speed manual gearbox is gone – a thought that continues to bring tears to our eyes – everything else about the updated roadster piques our interest. We recently spent a full day in the mountains and deserts surrounding Palm Springs with a China Grey (with red carbon fiber accents) version of the British automaker's latest. Driving Notes Mirroring its coupe sibling, the Vantage S Roadster features an all-aluminum monocoque platform with lightweight aluminum body panels. To replace stiffness lost when the roof was removed, a rigid cross member has been added to the open platform. The Roadster's power-operated soft top is fully automatic in operation, opening and closing in about 20 seconds at speeds upwards of 30 miles per hour with the touch of a switch. When tucked away, the entire assembly is hidden cleanly beneath an integrated hard tonneau cover. So as not to be mistaken for its predecessor, Aston Martin has upgraded the model's signature grille from aluminum to carbon fiber with black or titanium silver mesh, with or without body-color accents. The lightweight, forged aluminum, 10-spoke alloys are also new, as is the obvious scripted red "S" on the trunklid. Inside, occupants will find additional grippy Alcantara on the seats and new patterns in the stitching. There are also a slew of upscale options and access to Aston Martin's bespoke Q treatment available. Aston's famed, naturally aspirated, 6.0-liter V12 has been upgraded with a larger throttle body, dual variable valve timing, a revised intake manifold, an improved fuel pump and fully machined combustion chambers. Combined, the improvements are enough to warrant a new AM28 engine designation. On a dyno, the engine cranks out 565 horsepower and 457 pound-feet of torque.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx