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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston to show $99k V8 Vantage GT, special editions in NY [w/video]

Aston Martin has never been touted for the affordability of its cars, but with its new V8 Vantage GT, it's at least taking a stab at the concept. Priced at $99,900, the company probably feels like it's giving them away. Aston Martin says its Vantage GT is inspired by its long history in motorsports. Available as either a coupe or convertible (at extra cost), the GT packs the automaker's 4.7-liter V8 pumping out 430 horsepower and 361 pound-feet of torque capable of getting it to 60 miles per hour in 4.6 seconds and to a top speed of 190 miles per hour. Buyers can choose between either a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Despite the stripped-down price, buyers aren't going to be missing many amenities in the GT. It comes standard with graphite-painted alloy wheels and black trim around the headlights side windows, exhausts and taillights. An optional graphics pack recalls Aston Martin's 24 Hours of Le Mans success with contrasting colors on the grille, mirror caps, rear diffuser and – on coupes – the A-pillar. The interior gets carbon-fiber sill plates, Alcantara door panels and sport seats from the V12 Vantage S. North American sales begin in the third quarter. The other new Aston slated for reveal at this week's New York Auto Show is the DB9 Carbon Edition, which is aimed at carbon fiber lovers. It adds loads of the stuff inside and out in a traditional mix of luxury and high performance. It begins as a standard DB9 with a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. The big engine cruises to 60 mph in 4.6 seconds and to a top speed of 183 mph. The Carbon Edition is actually separated into two different editions. Carbon Black models come in Carbon Black II exterior paint, and Carbon White models use Stratus White. Both come with a wide variety of carbon trim, including on the side strakes and taillight trim, with a black mesh grille and window trim accentuating the look. Buyers can also add an optional carbon fiber front splitter rear diffuser and mirror caps. Prices start at $199,995 and deliveries begin in the third quarter. Scroll down to get all of the details on the new Astons, and to see a Bloomberg video with Julian Jenkins, Aston Martin's president of the Americas, talking up his company's new entry-level baby. The video meant to be presented here is no longer available. Sorry for the inconvenience.

Aston Martin expanding Lagonda Taraf availability outside of Middle East

Aston Martin has been working at reviving the Lagonda marque for several years now. But when it finally did with the Taraf sedan, it was initially prepared to offer it only in the Middle East. That apparently ruffled some feathers with prospective buyers in other parts of the world, which has prompted Aston to expand the super-sedan's availability to additional markets. Moving forward, the Lagona Taraf will now be available in EU-compliant markets, including the UK, Europe and South Africa, and will be offered in both left- and right-hand-drive configurations. Those will still need to be spread out, however, among the strictly limited run of 200 examples, to be built along the same small-batch assembly line responsible for other exclusive offerings like the V12 Zagato, the One-77 and the new Vulcan. The Taraf was launched a few months ago in Dubai, based on Aston's long-serving VH architecture and ubiquitous 6.0-liter V12. With styling inspired by the iconically wedge-shaped Aston Martin Lagonda sedan of the 1970s, it stretches longer than the Rapide for more interior space, and retails for an undisclosed price. Unfortunately, no announcement was made regarding potential availability in North America, so despite the expanded scope of the Taraf's market, it looks like we'll still be left out of the action. Reached for comment, Aston Martin told Autoblog that there's no update yet on US availability, but that the prospect remains unlikely. We'll sure to keep you posted if we hear otherwise, but given the confirmation of European availability, we wouldn't be surprised to see the Taraf on Aston's show stand in Geneva this week. ASTON MARTIN EXPANDS LAGONDA TARAF LUXURY SALOON AVAILABILITY - New Lagonda Taraf will be offered to customers outside the Middle East - Series production remains limited to 200 bespoke limousines - Super saloon will be available in left or right-hand drive 28 February 2015, Gaydon: Aston Martin is today announcing that the luxurious new Lagonda super saloon will be made available, in strictly limited numbers, to more customers around the world. Aston Martin will now accept orders for the Lagonda Taraf – the latest in a proud line of saloons revered worldwide as 'the finest of fast cars' – from prospective owners in more major markets.