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Kahn Design to reveal Aston Martin Vengeance in Geneva

The major automakers won't be the only ones with new metal to showcase in Geneva next month, so will aftermarket tuners and coachbuilders like Kahn Design. The British outfit is rolling into the Swiss expo this year with the long-awaited Vengeance, its own take on the Aston Martin DB9. We first caught wind of the Vengeance project in May – just after a similar project by Henrik Fisker was quashed. But unlike the proposed Fisker Thunderbolt, Kahn secured Gaydon's blessing in developing the Vengeance: "Aston Martin has entered into a supply agreement with Kahn Design," AML spokesman Kevin Watters confirmed to Autoblog at the time, "and will supply a very limited number of DB9s for an extensive coachbuild conversion." The design, as you can see, bears the familiar hallmarks of a contemporary Aston, but rendered more aggressive in a style that looks similar to the manufacturer's own One-77. It won't be the first such coach-built Aston Martin we've seen, but most of the others to date have resulted from a longstanding collaborative effort between the British automaker and famed Italian carrozzeria Zagato. Another recent project saw Bertone convert a Rapide into the Jet 2+2 shooting brake in a revival of the Vanquish-based Jet 2 from 2004. In a bit of a role reversal, Aston served as something of a coachbuilder itself in rebodying the Toyota/Scion iQ as its own Cygnet, having previously outsourced production of the Rapide to contract manufacturer Magna Steyr. Alongside the Vengeance, Kahn plans to display the Flying Huntsman 6x6 pickup based on the Land Rover Defender at the Geneva Motor Show. It will be joined by a customized red Range Rover and blue Range Rover Sport done up as pace cars, and a widebody Jeep Wrangler from its Chelsea Truck Company division. Related Video:

Weekly Recap For 7.8.16 | Autoblog Minute

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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.