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Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

How to lease an Aston Martin for $1,900 a month, but drive it for free

A sad fact of life is that we can't always get what we want, but that doesn't mean it hurts to dream. For many drivers that yearning is for an exotic sports car that rests well outside their financial grasp. Aston Martin seems to be taunting those folks now with a way that makes the company's luxury GTs seem just a little more attainable. Ally Financial is the brand's new lease partner, and one of the announced deals offers a new V12 Vantage S coupe for $1,900 a month. For that money, customers get a vehicle capable of reaching 60 miles per hour in a scant 3.7 seconds thanks to a 6.0-liter V12 making 565 horsepower and 457 pound-feet of torque with a seven-speed automated manual gearbox. Still, $1,900 a month is hardly a bargain for most people, especially for a leased vehicle that eventually needs to be turned in. In fact the deal works out to $22,800 a year or about $63 a day. Of course, getting the chance to drive a V12 Vantage S for a little while might make the money worth it. That got us thinking: how could we offset the cost of this lease? There's a company called RelayRides that's essentially Airbnb for cars. People list vehicles, set a price, and the company covers the insurance. The renter is even supposed to replace any used gas, which might be a lot with the V12 Vantage. After browsing the service, normal transportation seems to hover around $50 a day, but high-end rides can go for a lot more. We found examples like a 2014 Mercedes-Benz E-Class for $135, a 2013 Tesla Model S for $199, a 2006 Porsche 911 for $189, and a 2012 Cayman for $195. You can probably see where we are going with this: rent the Vantage to recoup some (or all) of the monthly payment. Hiring out the Aston Martin every day seems highly unlikely, and in that case you never get to drive. Instead, offer it at $190. Clearly, the coupe's not alone in this price range, and the Vantage only needs to be out of your hands for 10 days a month to repay itself. For the rest of the time, you're behind the wheel. Obviously this is not any kind of financial advice. Depending on the popularity of RelayRides in a given area, an owner might be forking over the whole month's $1,900 to Aston Martin. Explain in Comments, if you can think of any other legal ways to use the Vantage to pay back it's monthly lease.

Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 - a claim denied by the Japanese automaker.
Interestingly, the article also cites another publication reporting that a Toyota importer in the Netherlands heard the same news as Bez, and it has already stopped importing the cars. If the European Toyota iQ is cancelled, that would likely spell the end of the slow-selling Scion iQ in the US, which has sold just 3,365 units through September (a drop of 51 percent year over year).
Regardless of why production of the Cygnet ended, Bez also says that a lack of support from Toyota on the project prevented it from being offered in the US or receiving a supercharged engine, which are two factors that likely would have made the car appealing to more buyers.