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Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

Weekly Recap: BMW rolls out ambitious plug-in hybrid electric plan

"We believe that for the United States, this is going to be very important." – Julian Arguelles Let there be no doubt, BMW is serious about electric vehicles. The German automaker said this week it will make plug-in hybrid versions of all of its core models, an aggressive move that demonstrates its commitment to electric propulsion systems. BMW did not specify which vehicles will get the plug-in systems or provide a timeline for when they will arrive. But the announcement is clearly more than blustering, and the company revealed a 3 Series plug-in prototype this week at an event in France. BMW said the 3 Series uses a version of its 2.0-liter turbocharged four-cylinder engine (240 horsepower, 300 pound feet of torque) with an electric motor sandwiched between the engine and transmission in place of the torque converter. It has an all-electric range of 22 miles. A plug-in X5 with the same powertrain was also displayed alongside the 3 Series, though the X5 has been on the auto-show circuit for more than a year, including a recent stop in Los Angeles. Those two vehicles use "eDrive," and BMW's plans represent the first widespread transfer of its technology from development of the i3 and i8 models to more mainstream products. BMW said it's developing electric powertrains so they can be deployed rapidly across its range, and they are flexible enough to be used with fuel cells in future products. Enticingly, BMW is also working on a "Power eDrive" system, which debuted in a 5 Series GT concept at the event in France. This setup has two electric motors powered by a 20-kilowatt-hour battery pack, and when teamed with a four-cylinder turbo, pump out about 670 hp. Reinforcing BMW's commitment, the company will add more than 200 jobs at its factory in Dingolfing, Germany, to support electric-vehicle development. The moves come as BMW and other automakers diversify their portfolios while fuel economy and emissions regulations are getting tighter around the world. The United States has set a 54.5-mpg CAFE requirement for the 2025 model year. BMW said the electric vehicles were developed with an eye toward the US market, its government policies and its wide-ranging commuting styles. "We believe that for the United States, this is going to be very important," spokesman Julian Arguelles said. Ben Scott, a senior analyst in London with automotive research firm IHS, said BMW's moves are expensive – but necessary – to keep pace with the market.

Aston Martin to turn an air force base into a factory to build DBX crossover

To build its upcoming DBX luxury SUV, Aston Martin needs a new factory. A year ago, the British manufacturer announced having chosen the site of St. Athan in South Wales, and the former Royal Air Force base has now been officially handed over to Aston Martin. It's a part of a growth plan outlined by the carmaker, and the site was chosen from 20 potential ones all over the world, to accompany the existing manufacturing facility in Gaydon, Warwickshire. The two factories will create 1,000 new jobs by 2020, and Aston Martin will boost employment in Wales with a further 3,000 jobs across its supply chain and local businesses related to car manufacturing. The three hangars of the location will be converted into a car factory by 2019. The former military site was formally handed over from the British Ministry of Defence to Aston Martin by Secretary of State Sir Michael Fallon at a ceremony today, including Aston Martin President and CEO Dr. Andy Palmer, and Secretary of State for Wales, Alun Cairns and Welsh First Minister, Carwyn Jones. It's been a special day in Wales as conversion of #AstonMartinStAthan starts ahead of DBX production in 2019: https://t.co/9e6nqQiob4 pic.twitter.com/K6v3D3TPJd — Aston Martin (@astonmartin) April 6, 2017 "Due to its sheer size and scale, the St Athan Super Hangars represented an excellent opportunity for us to build our second manufacturing facility, within the envelope of an existing structure. It is perhaps fitting that St Athan is, like our headquarters and sports car factory at Gaydon, a former Royal Air Force base", says Andy Palmer. Related Video: