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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin renames Vantage GT3 after Porsche throws hissy fit

Porsche has a long history of using the name "GT3" for its hardcore, naturally aspirated 911 models, and that means it's certainly not going to share it with the likes of Aston Martin. See, it seems the arrival of the Aston Martin Vantage GT3 at the 2015 Geneva Motor Show didn't sit well with Stuttgart, which opted to lawyer up. According to Goodwood Road and Racing, attorneys from both sides of the Channel have been in discussion for months over the issue, with Porsche arguing it's been using the GT3 name since 1999, and that makes it theirs. Aston, though, argues that the FIA GT3 racing series makes the name fair game for road cars. Moreover, the Brits point out that the alphanumeric was in use well before Porsche got its mitts on it – GRR rightly points out the Lotus Esprit GT3 hit the streets three years before the 996 GT3. And while we're on the subject, Bentley has its own GT3, but we're guessing its status as one of Porsche's siblings means its immune to this kind of squabbling. Rather than getting into a knock-down, drag-out courtroom brawl with one of the Volkswagen Group's prized brands, though, Aston has taken the high road. The company will rechristen both the road-going Vantage GT3 and Vantage racer as the GT12. While Porsche is no stranger to aggressively protecting what it views as its closely held vehicle names, we have to admit, it seems like Aston actually has something of a case. Do you think the Brits were right to settle and change the Vantage's name, or should they have taken the fight to Porsche? Have your say in Comments.

Aston Martin teams with Red Bull Racing for new supercar

Aston Martin has a new supercar in the works. Only this time, it isn't going it alone. Dubbed project AM-RB 001, this model is being jointly developed by the British automaker and Red Bull Racing. The freshly inked "Innovation Partnership" has been a long time in the making and will combine the talents of Aston Martin's chief designer Marek Reichman with those of Red Bull's legendary technical director Adrian Newey. Motorsports consultancy AF Racing AG will also collaborate with Q by Aston Martin Advanced and Red Bull Advanced Technologies to get the project off the ground and onto the road – and the track. Unfortunately, as the press release below and teaser image above are decidedly sparing with the details. But Reichman says the partnership is "in the process of developing a hypercar that combines the latest in aerodynamics from F1 and the stunning design language of an Aston martin sports car." One way or another, we trust it will prove a worthy successor to the likes of the exotic One-77 and the track-bound Vulcan. This isn't the first time we've seen Aston's chief exec Andy Palmer broker a partnership with Red Bull, having previously chaired the team's longtime sponsor Infiniti. Nor is it the first time we're seeing Red Bull dip its toes outside the confines of the F1 regulations – only its previous designs remained limited strictly to the cyberspace of the Gran Turismo gaming series. We'll be watching closely to see how this supercar project comes together. Related Video: ASTON MARTIN AND RED BULL RACING TO CREATE NEXT GENERATION HYPERCAR 17 March, 2016, Melbourne: British luxury brand Aston Martin and Formula One team Red Bull Racing are today announcing a partnership which sees Red Bull Racing's Chief Technical Officer, Adrian Newey and Aston Martin's Chief Creative Officer, Marek Reichman collaborate to produce a ground-breaking Aston Martin hypercar. Codenamed Project 'AM-RB 001', the new hypercar will represent the ultimate blend of cutting edge F1TM technology with Aston Martin's signature sports car design. The combined talents of Newey, widely noted as the most successful Formula One designer of all time, and Reichman, Aston Martin's design chief since 2005, are set to produce the ultimate hypercar. Combining the strongest elements of Red Bull Racing, Red Bull Advanced Technologies and Aston Martin, this new Innovation Partnership unites the world's best aerodynamicists, composite experts and manufacturing masters.