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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin to race with solar power

Aston Martin may be more about luxury GTs than performance-obsessed supercars, but when it comes to racing, it's no holds barred. Aston Martin Racing has developed competition-spec versions of the Vantage and DB9, and even done a few LMP1 prototypes. But while some have been powered by V8s and others by V12s, the one underlying commonality is that they have all – in contrast with championship-winning diesel and hybrid prototypes – been powered exclusively by internal-combustion engines burning gasoline. That's what makes this announcement noteworthy. At Le Mans last weekend, the factory team announced a partnership with the Hanergy Global Solar Power & Applications Group that will see solar panels installed on the roof of the Vantage GTE it fields in the World Endurance Championship. Only the thin panels won't be powering the wheels, boosting the engine somehow or powering the batteries for a hybrid assist. They'll be used to power the air conditioning system. Which may seem inconsequential, but when you consider that the AC typically saps power from the engine – and it can sap quite a lot on a hot race day – that could amount to a serious performance advantage while keeping the drivers comfortable. While the system wasn't ready to use at Le Mans last weekend, temperatures at the French track don't get too high, so the air-con wouldn't likely be a big factor. The team (operated on Aston's behalf by Prodrive) does expect, however, to have the system up and running in time for next round at the Circuit of the Americas in Austin, Texas, where it can get insufferably hot. Aston and Hanergy also hope to install the system on the V12 Vantage GT3 and V8 Vantage GT4 it supplies to customer teams, and install solar panels on the roof of the new facility Prodrive is building in Banbury, UK. Aston Martin Racing Joins Hanergy in Solar-Powered Project Le Mans, 13 June 2014 - Banbury, 13 June 2014 - Aston Martin Racing has signed a partnership agreement with solar technologies experts Hanergy Global Solar Power & Applications Group, in a project exploring how the sun's energy can be used to improve race car performance at the pinnacle of sportscar racing, the FIA World Endurance Championship (WEC), starting with the 24 Hours of Le Mans this weekend (14-15 June).

Aston Martin may be forced to stop selling DB9, Vantage in US [w/poll]

There are any number of factors that are making it increasingly difficult for a small-scale, independent automaker like Aston Martin to stay competitive in today's automotive marketplace, from purchasing power to R&D capacity. But the latest factor endangering Aston's viability on the marketplace seems to be coming down to tighter government safety standards. The National Highway Traffic Safety Administration is enacting new side-impact crash regulations that require vehicles to better withstand the impact from running into a pole or tree – narrow-gauge fixed objects you're likely to find lining public streets. The standard has been phased in over the last few years, but while an exemption to the gradual phase-in was granted to low-volume manufacturers, even those automakers will have to meet the cut-off next month. And convertibles (which were granted a further extension) will have to meet them by September 2015. Unfortunately for Aston Martin, two of its core models – the Vantage and DB9 – do not pass the test. That would mean that it would have to stop selling both those model lines (which just also happen to be its oldest), but a spokesman for the brand's US dealers is petitioning the government body to grant them an exception. According to James R. Walker, chairman of Aston's US dealer advisory panel and owner of the dealership in Washington, DC, losing the V8 Vantage coupe, V12 Vantage coupe and DB9 coupe next month would cost dealers about 25 percent of its gross profits, and losing the convertible versions of the same next year would cut another 40 percent of their profits. The combined 65 percent drop in sales (assuming, of course, that sales of the recently updated but more expensive Vanquish and Rapide wouldn't rise to make up for it) would mean that many of the 35 dealers across the US would have to close, putting the 230 people who work at the dealers (and another 300 related personnel) out of work. On that basis, Walker is asking the government to grant an exemption for the DB9 through August 2016 and for the Vantage through August 2017. By then, we're lead to assume, their replacement (or replacements) will have arrived, meeting the new crash standards. We've reached out to Aston Martin for comment on the issue and will update you as soon as we hear back. In the meantime, voice your opinion on the issue in our online poll below.