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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Spectre shreds $37 million in cars

Much as you can't make an omelet without breaking a few eggs, you apparently can't film a James Bond movie without trashing a few cars. And by "a few cars," we actually mean $37 million worth. That's how much the producers of the all-new 007 flick, Spectre, trashed in the process of filming. And yes, that's a record. "We set the record for smashing up cars on Spectre," stunt coordinator Gary Powell told The Daily Mail (with what we can only imagine was a very boastful grin). "In Rome, we wrecked millions of pounds worth. They were going into the Vatican at top speeds of 110 [miles per hour]. We shot one entire night for four seconds of film." But because this was Bond, producers didn't just destroy $37 million worth of budget hatchbacks. Instead, seven out of ten specially produced Aston Martin DB10s were sacrificed in the name of cinema, including a major crash sequence featuring Rome's Colosseum, River Tiber, and the Vatican. American filmgoers will be waiting until November 6 to see if the destruction of all those Aston Martins was worthwhile. Somehow, we don't think anyone is going to be disappointed. Related Video: News Source: Daily Mail via Vanity FairImage Credit: Angelo Carconi / AP TV/Movies Aston Martin Coupe Luxury Performance spectre aston martin db10

Mercedes increases stake in Aston Martin

As part of an increasingly close partnership, Mercedes-Benz parent company Daimler is reportedly preparing to increase its stake in Aston Martin by another one percent, bringing the German automaker's shares in the British company up to five percent.
The rapprochement between the two has been in the works for years now, and is finally beginning to take form. Mercedes-AMG is in the midst of developing a new engine with and for Aston Martin in an apparently similar arrangement to that which it has with Pagani. But that's not the extent of it.
Daimler will also furnish Aston Martin with electrical systems and other components, said to lead up to the eventual sharing of platforms: one to underpin future GTs and another to serve as the basis for a long-mooted Aston Martin crossover, now said to be back on the table and slated to launch in 2017. The prospect of using the partnership to reinvigorate both the Lagonda and Maybach luxury brands, however, has since been taken off the table, with both parties continuing those projects independently.