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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin to demo Vulcan at Spa 24 Hours

The Aston Martin Vulcan is an absolutely evil-looking hypercar with a low-slung, heavily angular shape that looks ready to challenge any track in the world. With a 7.0-liter V12 with over 800 horsepower on tap, it can complete a lap in the blink of an eye, as well. Unfortunately, the Vulcan isn't street legal, meaning that this beast is exclusively for the circuit. To show this carbon-fiber rocket ship off to some very wealthy potential clients, Aston Martin is bringing the limited model to the 24 Hours of Spa on July 25 for a few high-speed laps prior to the green flag. Works driver Darren Turner will be doing two flying laps around the picturesque Belgian track. As a member of the development team from the very beginning, there's likely no other person better suited to driving the hypercar than him. It should be quite a sight to see the black and blue machine shooting up Eau Rouge, too. Aston Martin Racing is also on hand for the actual race, and the squad has two customer teams in V12 Vantage GT3s in the Pro-Am class. If you can't make it to Belgium for the weekend, the event is also livestreamed on YouTube at the Blancpain Endurance Series' GT World channel. The event kicks off at 10:30 AM Eastern on July 25. ASTON MARTIN VULCAN TO RUN AT SPA 24 HOURS 23 July, Gaydon - The highly-anticipated Aston Martin Vulcan will attend the showpiece of the Blancpain Endurance Series, the TOTAL 24 Hours of Spa, this weekend (25 July) and will demonstrate its abilities as the ultimate track-only machine as it completes two flying laps of the world-famous circuit. With its 800-plus bhp powertrain developed in conjunction with Aston Martin Racing, the 7.0-litre V12 Aston Martin Vulcan will be driven by works driver Darren Turner (GB), who has been involved in the design and development of the car from its inception. Turner has more than 20 years experience in developing racing cars and relished the opportunity to put this track-knowledge into Aston Martin's most extreme sportscar. "It's been amazing to have been involved in this project from the beginning," said Turner. "From the conceptual sketches through to working with the designers on driver ergonomics, it is a fascinating process to be part of. "It was very early days for the car when we first ran it at Goodwood Festival of Speed, but we certainly made a good impression and now we get to show the car in its most natural environment.

Aston Martin Vulcan meets Avro Vulcan [w/video]

The Vulcan represents the very best that Aston Martin can do: a monstrous track car boiled down to its essence. But it's not the only Vulcan ever to roar out of the UK. Aviation enthusiasts will fondly recall the Avro Vulcan, an iconic jet bomber from the 1950s. There's only one such aircraft still capable of soaring through the skies, and now it's been brought together with its earthbound namesake. The Aston Martin Vulcan we already know, though not as well as we might like to. It's a track-bound supercar along the lines of the Ferrari FXX K or McLaren P1 GTR. But instead of a hybrid powertrain mounted amidships, it's got a naturally aspirated 7.0-liter V12 up front and kicking out over 800 horsepower. Unfortunately only 24 of them will be made, so even if you venture down to your local circuit for a track day, you're still not very likely to see one up close. Even rarer, though, is the Avro Vulcan. Part of the Royal Air Force armory from 1956 to 1984, the Vulcan was a giant delta-wing bomber that measured around 100 feet long (depending on the version) with a wingspan just as wide. Of the 136 that were made, only one – Vulcan XH558 – remains in operation, courtesy not of any national military but of the Vulcan To The Sky charitable trust. But it's about to be put to pasture as the centerpiece of the Vulcan Aviation Academy & Heritage Centre at Robin Hood Airport (seriously) near Doncaster in South Yorkshire, England. Before Vulcan XH558 is retired, though, it's set to make one final flight. And in preparation for that historic event, it made a pass by Elvington Airfield for a brief – if distant – encounter with its namesake. The feat was pulled off purely for the photo op, so whether you're more into the car or the plane, you might as well check out the results in the gallery above and the brief video clip below. ASTON MARTIN VULCAN IN TRIBUTE TO ITS V BOMBER NAMESAKE 02 October 2015, Gaydon: As the last remaining airworthy Avro Vulcan prepares for its final flight later this month, the iconic 1950s British V bomber has been united with its modern namesake: the Aston Martin Vulcan. Vulcan XH558 – currently being operated by the charitable trust Vulcan To The Sky – is due to retire from 'active service' in October, going on to form the centrepiece of the educational Vulcan Aviation Academy & Heritage Centre at her home base, Robin Hood Airport near Doncaster.