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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Aston Martin bringing Vantage GT12, Lagonda to Goodwood

Over the past 22 years, the Goodwood Festival of Speed has become one of the premier classic car events in the world. It's a place where incredibly rare vehicles are dusted off and are actually driven up the estate's famous hill. In addition to all of the wonderful things on display there this year, Aston Martin is giving the public a look at two of the brand's rarest current models – the Vantage GT12 (pictured above) and Lagonda Taraf. Goodwood is actually the first time the Vantage GT12 will be displayed on British soil, and all 100 units of it are already sold out. Aston originally debuted the stripped-out, 592-horsepower, V12 coupe at the 2015 Geneva Motor Show as the Vantage GT3, but a legal dispute with Porsche over the name forced the switch to the current moniker. Rather than just a static display, Aston CEO Andy Palmer has also decided to drive a GT12 up the hill. If race-inspired, limited-edition coupes somehow aren't your thing, Aston Martin is also putting the Lagonda Taraf on display. Once exclusively available in the Middle East, the 200 examples of the carbon-fiber sedan are now for sale only by invitation, and this outing at Goodwood actually marks its global, public debut, outside of a major auto show. Each one is assembled by hand at the same dedicated facility responsible for vehicles like the One-77. Beyond the company's latest and most limited production models, visitors to Goodwood also have the opportunity to watch the hillclimb by the #97 Vantage GTE racer from Le Mans with a mind-bending livery. Rarities like the CC100 are going to be making runs, as well. As usual, if you can make it the UK, this sounds like a must-see event. Related Video: ASTON MARTIN TO THRILL GOODWOOD WITH ITS BIGGEST-EVER PRESENCE 18 June, 2015, Gaydon: Aston Martin arrives at the 22nd Goodwood Festival of Speed next week with a superb line-up of exclusive and exciting sports cars and super saloons which, together, represent its biggest presence yet at the world-renowned celebration of motoring and motorsport. The luxury British sports car maker will treat the Goodwood patrons to a feast of 'firsts', including the UK debut of the motorsport-inspired, and now sold-out, Vantage GT12 and the global dynamic debut of the strictly-limited luxurious new Lagonda Taraf super saloon.