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Aston Martin makes RapidE electric car a limited edition after LeEco pulls out

Aston Martin was forced to scale back production plans for its first electric model after cash-strapped investment partner LeEco pulled out of the project, Chief Executive Andy Palmer told Reuters on Monday. The result, though, may be an even more exclusive car, aimed at customers who consider Tesla's top of the range $130,000 Model S to be a little too run of the mill. Aston Martin will build only 155 of its RapidE, about a third of the initial plan, and lean more heavily on Formula One engineering specialist Williams after the withdrawal of Chinese TV and smartphone vendor LeEco, Palmer said. The setback and Aston's response underscore the challenges and risks niche carmakers face as they scramble to address future demand for electrification from consumers and regulators. While the privately held Aston Martin brand benefits from the endorsement of fictitious spy James Bond, it lacks the backing of a large automotive parent that many rivals enjoy. "We've decided to make this car rare, which will obviously tend to push the price higher," Palmer said. "Aston Martin now plans to proceed independently, funding further development of RapidE by ourselves." Palmer agreed to be interviewed after sources told Reuters Aston Martin's partnership with LeEco had unraveled. Unveiling the alliance in February last year, LeEco and Aston pledged to launch an all-electric version of the Rapide S sedan in 2018. But the Chinese conglomerate has since slashed its electric car investments, including its U.S. startup Faraday Future's planned $1.3 billion factory in Nevada. Some Faraday suppliers, including seat maker Futuris and media provider Mill Group, have sued the company for non-payment, according to court records. Spokesmen for LeEco and Faraday did not respond to requests for comment on the end of the Aston partnership. Aston Martin declined to discuss its partner's business. $250,000 PRICE TAG Aston returned to profit in the first quarter, a decade after it was sold by Ford. Now owned by private equity groups Investindustrial and Kuwait's Investment Dar, the company is rolling out a new model each year under a taut recovery plan drawn up by Palmer, who joined from Nissan in 2014. Without LeEco's backing, the sports carmaker, based in Gaydon, Warwickshire, is pushing ahead as sole investor in the electric car, after paring down production and pushing back the launch date to 2019. The plan won board approval on June 21.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Bonham's will auction Paul McCartney's old Aston Martin DB5

At the company's Bond Street, London auction, Bonham's will offer a 1964 Aston Martin DB5 that is possibly one the most British cars around. Not only is it an example of a classic British sports car known for being driven by James Bond, this exact car was purchased new by Sir Paul McCartney. And as an added bonus, it was also previously owned by former Top Gear host Chris Evans. According to Bonham's, McCartney ordered the car after The Beatles appeared on the Ed Sullivan Show and after finishing the Hard Day's Night movie. It was originally finished in blue with a black leather interior, which you can see here. It came with a couple of nice touches for a musician, as well. It had a Philips Auto-Mignon automotive record player installed, one of which remains with the car. The auction company also mentions a rumor that the leather had stitched-in musical notes. McCartney kept the car for about six years after buying it in 1964, and he seemed to have driven it a fair bit. When the clutch was replaced in 1970, the odometer read a bit over 40,000 miles, which is impressive considering how much traveling McCartney was surely doing with The Beatles. The car changed hands a number of times in subsequent years. In 2002, it was restored and once again finished in blue with a black interior. It wasn't until its second restoration that started around 2012 and 2013 that the color scheme changed to silver with a dark red interior. That restoration wrapped up this year and included updates to the engine that increased displacement from 4.0 liters to 4.2 liters and upped compression. The results are an engine that jumped from 282 horsepower to 315 horsepower and from 280 pound-feet of torque to 305. The car will be auctioned on December 2 at the Bond Street auction in London. Bonham's predicts the car will go for between $1.6 million and $2 million. Interestingly, that's only a little above Hagerty Insurance's estimate of $1.4 million for a concours-quality DB5. It's also substantially more than the roughly $500,000 this exact car sold for back in 2012. Related Video: Featured Gallery 1964 Aston Martin DB5 owned by Paul McCartney View 13 Photos Image Credit: Bonhams Aston Martin Auctions Coupe Classics bonhams chris evans aston martin db5