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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin confirms DB11 name for sports car coming in 2016

A new Aston Martin is on the way in 2016, but for right now we only officially know its name. The British sports car maker is finally confirming that it's next model goes by the moniker DB11. That seriously suggests the upcoming vehicle to be a replacement for the DB9. While Aston Martin isn't divulging any technical details, the DB11 is meant to be the first big step in the brand's "Second Century Plan" that aims to overhaul its product lineup. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action," company CEO Andy Palmer said in a statement. A vehicle believed to the DB11 has been spotted testing several times this year, but it has largely remained a mystery thanks to heavy camouflage. Spy shots showed the interior with pieces from Mercedes-Benz, and some rumors have also suggested that it might be offered both with a V12 and Mercedes' 4.0-liter twin-turbo V8. The styling might take some of the swoopy look from James Bond's DB10 from the upcoming film Spectre, but we'll just have to wait and see. Related Video: ASTON MARTIN ANNOUNCES DB11 NAMEPLATE 15 September 2015, Gaydon, England: Aston Martin is today confirming DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand's range and represents the first major product of the company's bold Second Century Plan. While all technical and design details will be announced in due course, the confirmation of the name – which follows in the footsteps of other iconic Aston Martin sports cars such as the DB5 and DB9 – signals the start of an exciting period of dynamic product development by the company. Announcing the DB11, Aston Martin CEO Dr Andy Palmer said: "Today I am proud and pleased to confirm that the DB11 nameplate will sit on our next new car. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action. "The coming years will see Aston Martin transform not only its entire range of models but also its scale and global presence, and the new DB11 will be central to that success." - ENDS -

How to lease an Aston Martin for $1,900 a month, but drive it for free

A sad fact of life is that we can't always get what we want, but that doesn't mean it hurts to dream. For many drivers that yearning is for an exotic sports car that rests well outside their financial grasp. Aston Martin seems to be taunting those folks now with a way that makes the company's luxury GTs seem just a little more attainable. Ally Financial is the brand's new lease partner, and one of the announced deals offers a new V12 Vantage S coupe for $1,900 a month. For that money, customers get a vehicle capable of reaching 60 miles per hour in a scant 3.7 seconds thanks to a 6.0-liter V12 making 565 horsepower and 457 pound-feet of torque with a seven-speed automated manual gearbox. Still, $1,900 a month is hardly a bargain for most people, especially for a leased vehicle that eventually needs to be turned in. In fact the deal works out to $22,800 a year or about $63 a day. Of course, getting the chance to drive a V12 Vantage S for a little while might make the money worth it. That got us thinking: how could we offset the cost of this lease? There's a company called RelayRides that's essentially Airbnb for cars. People list vehicles, set a price, and the company covers the insurance. The renter is even supposed to replace any used gas, which might be a lot with the V12 Vantage. After browsing the service, normal transportation seems to hover around $50 a day, but high-end rides can go for a lot more. We found examples like a 2014 Mercedes-Benz E-Class for $135, a 2013 Tesla Model S for $199, a 2006 Porsche 911 for $189, and a 2012 Cayman for $195. You can probably see where we are going with this: rent the Vantage to recoup some (or all) of the monthly payment. Hiring out the Aston Martin every day seems highly unlikely, and in that case you never get to drive. Instead, offer it at $190. Clearly, the coupe's not alone in this price range, and the Vantage only needs to be out of your hands for 10 days a month to repay itself. For the rest of the time, you're behind the wheel. Obviously this is not any kind of financial advice. Depending on the popularity of RelayRides in a given area, an owner might be forking over the whole month's $1,900 to Aston Martin. Explain in Comments, if you can think of any other legal ways to use the Vantage to pay back it's monthly lease.