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Why you should run out and buy a vintage Aston Martin Lagonda right now

Aston Martin has a reputation for crafting some of the world's finest luxury GTs, and with a little help from James Bond, it has also become a quintessential British brand. While the company's models are known for combining speed and luxury, they certainly aren't recognized for being inexpensive. However, there might be a way to get the Aston badge and potentially make a little extra money if you ever decide to divest. Bloomberg suggests looking outside the mainstream by taking a closer look at the original wedge-shaped Lagonda (above). First shown in the mid '70s, the Lagonda looks like nothing else on the road before or since. Early models feature pop-up headlights and styling so sharp the sedan appears to be slicing through the air, even while sitting still. Later revisions softened the design slightly, and even Aston Martin's modern reinterpretation (inset) doesn't go as far as its predecessor. The interior is what really makes the Lagonda famous (or infamous), though. With instruments displayed on LEDs or CRT screens, depending on model, it's like the science fiction in there. Power is provided by a 5.3-liter V8 quoted at around 280 horsepower, according to Aston Martin. Unfortunately, the Lagonda's avant-garde styling and reputation for unreliability hasn't garnered much love for the super saloon over the years. Aston Martin only made 645 of them by the time production ended in 1989. The tide appears to be turning, though, and the sedan's value is rising strongly. According to Bloomberg, citing Hagerty, prices currently average about $44,000, up 61 percent since 2010, and the later, somewhat more reliable examples are up 85 percent. Perhaps those values are soaring because those lining up for the new Lagonda (a.k.a. Taraf) are looking for a historical counterpart to display alongside their next car. Head over to Bloomberg to get the full story on why it might be time to reconsider these once unloved four-door Astons.

Aston Martin Vantage GT3 gets it done the old fashioned way [w/video]

Aston Martin may be looking towards the future with new product unveiled here at the Geneva Motor Show like the Vulcan track car and DBX electric crossover concept. But it's not about to leave its existing lineup behind. That's where the model you see here comes in. What you're looking at is the new Aston Martin Vantage GT3 Special Edition. As you might have guessed, it's based on the Vantage that first arrived a decade ago, but has come a long way by now: where the original packed a 4.3-liter V8 with just 380 horsepower, the GT3 goes with Aston's long-serving 6.0-liter V12 tuned to 592 horsepower. That's more powerful than anything this side of the One-77. Of course Aston didn't just toy with the engine and then head to the pub. It also replaced many of the body panels with carbon fiber and junked anything extraneous to cut the curb weight by 220 pounds (compared to the V12 Vantage S), fitted it with a more aggressive aero package and mounted semi-slick tires on a wider track. Only 100 examples will be offered, so if you're not on the list, the closest you're likely to get is in the slideshow of live images from the floor of the Geneva Palexpo. Featured Gallery Aston Martin Vantage GT3 Special Edition: Geneva 2015 View 10 Photos Related Gallery Aston Martin Vantage GT3 View 22 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Aston Martin Coupe Performance Videos 2015 Geneva Motor Show aston martin v12 vantage aston martin vantage gt3

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule