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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin and Mercedes-AMG formalize technical partnership

The development of a partnership between Mercedes-Benz and Aston Martin has been a long time coming. The news dates back to 2008, and over the five years since was supposed to lead to a rejuvenation of both the Maybach and Lagonda brands. That program ultimately fell apart, but the tie-in was forged afresh in July when the two automakers signed a letter of intent over a renewed partnership. And now that partnership has been formalized.
In a deal just announced, Mercedes-AMG will build a new V8 engine for Aston Martin that will power a new generation of luxury GTs for the British marque, presumably to replace the 4.7-liter V8 in the Vantage. The relationship appears to be similar to the one already in place between AMG and Pagani, only in this case, will involve Daimler taking as much as a five-percent stake in Aston Martin and an observer seat on Aston's board.
The technical partnership is also set to lead to the supply of electric and electronic systems, and could incorporate "additional areas of cooperation in the future." Whether that will include a fresh attempt at reviving Lagonda remains to be seen, as does the future of Aston's long-serving, Ford-based 6.0-liter V12 engine. But for now you can read the full announcement below.

Aston Martin hits the open water with Quintessence Yachts

We know, we know: life is tough. You drive your Aston Martin Vanquish Volante from your mansion to the yacht club, and then what? Just get on board any old yacht? Of course not. You're going to need an Aston Martin speedboat, and fortunately that's just what we have here. Born of a partnership among the British automaker, Dutch boatbuilder Quintessence Yachts, and the naval architects at Mulder Design, is the upcoming AM37. The speedboat, as you might have guessed, measures 37 feet long – which is a little more than two Rapides parked end to end (or nearly four Cygnets). Though there's only three images, we can already see the vessel's design takes cues from Aston's luxury GTs, particularly in the driving console. It looks a lot sleeker, at any rate, than the Voyage design we saw a few years ago, and at least as cool as the 20-foot speedboat Ian Callum designed to go with the Jaguar XF Sportbrake. Full technical details have yet to be released as well, but Quintessence says the vessel will feature a "hi-tech composite structure allied to luxury sports car-like handling, performance and comfort." It'll also incorporate voice control and touchscreen display for the navigation and multimedia system. The yacht will be offered in two versions: the AM37 with a top speed of around 50 knots (the maritime equivalent of 57 miles per hour) and the AM37 S that'll top out at 60 knots (nearly 70 mph). That's mighty fast on the open water, with no stop signs or traffic gridlock to slow you down. Just the waves on the open water. We don't know what will motivate the vessel to such speeds, but we're hoping for a marine version of Aston's signature 6.0-liter V12. Maybe even two of 'em. It wouldn't be unheard of, after all: Lamborghini has made boat engines, and a Ferrari-powered hydroplane set a longstanding record in the 1950s. Far more than the usual branded wristwatch or luggage, we're looking forward to seeing this one (quite literally) launch. Driven to succeed: Quintessence Yachts and Aston Martin • Exciting sports car firm association creates a series of unique powerboats • Stunning style, advanced technologies and exquisite craftsmanship • Highest standards of yacht design and construction 29 April 2015, Gaydon: Quintessence Yachts is today unveiling the first details of an exciting association with famous luxury British sports car maker Aston Martin which will result in the creation of a unique series of stunning new powerboats.