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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin recalling all DB11s over Daimler steering column

Aston Martin has become the latest carmaker to be caught up in a major recall of faulty Daimler steering-column components that can cause unintended airbag deployments. The British sports car maker is recalling all 3,873 DB11 coupes built since late 2015, when production of the flagship model began, Aston Martin spokesman Kevin Watters confirmed. He said repairs would be carried out to "address an issue with the DB11 steering column upper." Daimler last year recalled more than 1 million Mercedes-Benz cars fitted with steering-column parts also supplied to Aston and Nissan. The Japanese carmaker's Infiniti brand recalled 17,500 affected vehicles. The issue is unrelated to a global recall of faulty Takata airbag inflators that have been blamed for 20 deaths. Inadequate grounding in the Daimler units leaves their circuitry vulnerable to electrostatic charges that can trigger unintended airbag deployments, according to earlier warnings. Mercedes reported "a handful of instances where drivers suffered minor abrasions or bruises" as a result of the problem. No Aston Martin customers have reported any such incidents to date, the company said, adding the necessary repair work would be carried out free of charge in less than two hours. Reporting by Laurence FrostRelated Video:

Has Aston Martin abandoned plans for a Lagonda SUV?

Aston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy. The report is based on statements made by Director of Design Marek Reichman. "We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009. "That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become." Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more. What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.