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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin Vantage GT3 gets it done the old fashioned way [w/video]

Aston Martin may be looking towards the future with new product unveiled here at the Geneva Motor Show like the Vulcan track car and DBX electric crossover concept. But it's not about to leave its existing lineup behind. That's where the model you see here comes in. What you're looking at is the new Aston Martin Vantage GT3 Special Edition. As you might have guessed, it's based on the Vantage that first arrived a decade ago, but has come a long way by now: where the original packed a 4.3-liter V8 with just 380 horsepower, the GT3 goes with Aston's long-serving 6.0-liter V12 tuned to 592 horsepower. That's more powerful than anything this side of the One-77. Of course Aston didn't just toy with the engine and then head to the pub. It also replaced many of the body panels with carbon fiber and junked anything extraneous to cut the curb weight by 220 pounds (compared to the V12 Vantage S), fitted it with a more aggressive aero package and mounted semi-slick tires on a wider track. Only 100 examples will be offered, so if you're not on the list, the closest you're likely to get is in the slideshow of live images from the floor of the Geneva Palexpo. Featured Gallery Aston Martin Vantage GT3 Special Edition: Geneva 2015 View 10 Photos Related Gallery Aston Martin Vantage GT3 View 22 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Aston Martin Coupe Performance Videos 2015 Geneva Motor Show aston martin v12 vantage aston martin vantage gt3

$1.3B worth of classic cars were auctioned in 2014

The collector auto market in the US just continues to expand with the values of vehicles seemingly only growing in the past years, especially if they have a prancing horse on the hood. This year was no different. According to data compiled by classic car insurance agency Hagerty, there were about $1.3 billion worth of vintage rides auctioned in North America in 2014, up just slightly from $1.2 billion crossing the block in 2013. If you want an idea of just how big a role the Monterey Car Week plays in the North American collector hobby, Hagerty's stats illustrate it perfectly. The company recorded $430 million in auction sales during the week – about a third of the entire market for the year. The event also hosted the biggest seller of 2014 when the hammer fell on a 1962 Ferrari 250 GTO (pictured above) for $38.115 million at Bonhams. In fact, vintage Ferraris in general were among the top buys in the classic auto world in 2014. Eight of the ten most expensive vehicles sold at auction were Prancing Horses (the other two were Ford GT40s). Also, the insurance company's price index for these Italian stallions showed a 43-percent gain in value for the year. The market for another Italian supercar is exploding, as well. The Lamborghini Countach showed a staggering 175-percent growth in auction value in 2014. According to Hagerty, the average price when they crossed the block was $736,599. Judging by Hagerty's numbers, there were still some places to look for those hoping to spend a bit less money. The Aston Martin Lagonda showed a strong gain in value with a 32-percent increase in auction price, but they still averaged $47,078. In addition, the company's index for '50s American cars showed only one-percent growth for these classics. These huge leaps in collector car value might be winding down, according to Hagerty. It predicts growth in the market to slow to an estimated five percent gain in 2015. Maybe a few of these classics might actually become a bit more affordable to fans without such deep pockets sometime in the future. Featured Gallery Bonhams Maranello Rosso Collection: Monterey 2014 View 21 Photos News Source: HagertyImage Credit: Copyright 2014 Drew Phillips / AOL Aston Martin Ferrari Lamborghini Auctions Car Buying Performance Classics aston martin lagonda ferrari 250 gto Lamborghini Countach collector cars 1962 ferrari 250 gto auto auction