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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Submit your questions for Autoblog Podcast #379 LIVE!

We're set to record Autoblog Podcast #379 this evening.Check out the topics below, or drop us your questions and comments via our Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #379
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Aston Martin recalling 6,076 for locking doors

The Basics: Aston Martin is recalling 6,076 cars because of an issue with the vehicles' door locks. The vehicles include: the 2010-2015 Aston Martin DB9, 2010-2012 DBS, 2010-2016 Rapide, 2010-2016 V8 Vantage, 2012 Virage, 2014-2016 Vanquish, 2011-2016 V12 Vantage, and 2012-2013 V12 Zagato. The Problem: The affected cars, according to the National Highway Traffic Safety Administration (NHTSA), come with interior door unlocking components that may not function properly when the car is locked from the outside. This may result in an occupant being trapped inside the vehicle. Injuries/Deaths: None reported. The Fix: Aston Martin dealers will disable the vehicles' double locking feature by reprogramming the mechanism's software at no charge. If you own one: Aston Martin will notify owners with the recall expected to begin in August. Related Video: Description of the Noncompliance: The subject vehicles contain a full locking system software, which according to an interpretation letter issued by NHTSA, does not meet certain door lock requirements of the Federal Motor Vehicle Safety Standard (FMVSS) No. 206, Door locks and door retention components (49 C.F.R §571.206). In the subject vehicles, each door is equipped with a locking mechanism with an operating means from the interior of the vehicle. However, when the full locking system is mobilised (by double locking the vehicle), this disengages the interior operating means for unlocking the door locking mechanism. As such, the full locking system is an effective anti-theft measure. FMVSS 1 : 206 - Door locks and door retention components FMVSS 2 : NR Description of the Safety Risk: In an affected vehicle, where the full locking system has been activated from the exterior, there is a risk that occupants are unable to unlock the doors from the inside of the vehicle. In relation to our 4-door sports cars (Rapide and Rapide S), this risk is the same as if a person were in a vehicle in which the child locks were engaged. However, all our vehicles have an acoustic warning device (i.e. horn), which can still be activated from the interior of the vehicle when the ignition is switched off and the full locking system is activated. Furthermore, some vehicles are fitted with an alarm system with interior detection, which is able to detect an occupant's movement and will activate the vehicle's alarm if the full locking mechanism is activated and occupants are detected inside the vehicle.