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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock

The Aston Martin Vantage Red Bull Racing Edition doesn't have an F1 engine but still looks sweet

The Aston Martin Vantage could rival the Jeep Wrangler when it comes to the number of variants and special editions it has spawned. The latest version of Aston's smaller sports car is the Red Bull Racing Edition, inspired by Aston Martin's partnership with the Formula 1 team of the same name. The appearance package is fitted by Aston Martin's Q division and is available on both the V8 Vantage and V12 Vantage S models starting this spring, just after the 2017 F1 season gets underway. Aside from the cylinder count, a customer's only option is deciding which one of three colors (gloss or matte Mariana Blue or gloss Tungsten Silver) with either red or yellow lipstick, brake calipers, and side strake accents. In addition, the unpainted portions of the grille, splitter, diffuser, and side strakes are all bare carbon fiber. Inside, the black seats come with contrasting red stitching and the Red Bull Racing logo embroidered on the headrests. The door sill and inspection plaques can be signed by either Red Bull Racing driver Daniel Ricciardo or Max Verstappen. Tough choice. While there are no mechanical upgrades like a hybrid turbocharged V6 or a movable rear wing to really tie the car in with its F1 counterpart, it is one of the better special editions available. The car will be powered by either a 430-horsepower 4.7-liter V8 or a 565-horsepower 5.9-liter V12. Aston hasn't announced pricing or US availability, but based on the popularity of Formula 1 in the States, don't expect to see too many of these on the road. Related Video: Featured Gallery Aston Martin V8 and V12 Vantage S Red Bull Racing View 21 Photos News Source: Aston Martin Design/Style Marketing/Advertising Aston Martin Coupe Racing Vehicles Performance Red Bull Racing aston martin v8 vantage aston martin v12 vantage aston martin vantage aston martin v12 vantage s