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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin Rapide E opens four doors to the company's electric future

At last, the production Aston Martin Rapide E is ready to dance. Developed in conjunction with Williams Advanced Engineering, the carmaker and the Formula One engineering firm did their best to make the most of an aged platform that was last combined with a 595-horsepower V12. In place of the 6.0-liter 12-cylinder, gearbox, and gas tank in the Rapide AMR, there now sits a 65-kWh battery sheathed in a carbon fiber and kevlar case. It powers two electric motors on the rear axle, the power figures a combined 604 hp and 700 pound-feet of torque. The juice powers the 4,387-pound fastback to a 4.2-second dash to 62 miles per hour. Range is said to be 200 miles on the WLTP cycle, which could mean anywhere from 140 to 180 miles in our numbers. The 800-volt electrical architecture permits charging rates of 300 range-miles per hour when hooked up to the proper outlet delivering 100 kW or more. On top of that, since Aston Martin only plans to build 155 examples of the Rapide E at the carmaker's new St. Athans, Wales, facility, the cries about range anxiety should be muted. The aluminum and carbon fiber bodywork has been submitted to a regime of aero efficiency and shedding superfluous ICE bits. Honeycomb fills the grille aperture and housings formerly used for fog lights, while less air is allowed to flow through the bodywork. A new underfloor hooks up to a larger rear carbon fiber diffuser. The 21-inch forged aero wheels wear low-rolling resistance Pirelli P Zeros. Three driving modes work with an adaptive suspension and limited-slip differential, in an attempt to keep the powertrain swap from eliminating the brand's trademark thrills. Inside, a 10-inch digital display supplants the horologically jeweled dash cluster Aston Martins are known for. A companion app conveys typical EV information remotely, and can also tell owners where the car is parked and provide walking directions to the spot. The Rapide E order book is open now, the price only disclosed "on application." Aston Martin's electric future begins now, and James Bond will be the first person to make the trip there.

Aston Martin spars with WEC over Valkyrie's exit from racing

Confirming an earlier rumor, Aston Martin announced it has stopped developing the track-going version of the Valkyrie it planned to enter in the World Endurance Championship's (WEC) new Hypercar category. It blamed its decision on a recent change in the regulations, but the sanctioning body responded that's not the full story. The British company explained it's unhappy with the WEC's decision to harmonize the Hypercar class with the LMDh category and the WeatherTech Sportscar Championship during the early 2020s. Without providing additional details, it declared the Valkyrie will not make its racing debut at the Silverstone track in August 2020 and it will not challenge Glickenhaus, Toyota, Peugeot and others in the 2021 edition of the 24 Hours of Le Mans. It added it's considering canceling the program altogether, meaning the Valkyrie would never race. Aston Martin isn't quitting racing; far from it. It will continue to enter the Vantage GTE in WEC events around the world, and the Racing Point Formula One team will be rebranded Aston Martin after the 2020 season. The sudden and unexpected entry into Formula One led by investor Lawrence Stroll may have played a role in convincing executives to cancel the Hypercar program. Racing is expensive, and Aston isn't doing well. The Federation Internationale de l'Automobile (FIA) that regulates the WEC doused cold water on Aston's explanation. It opined the harmonization doesn't impact the category, and it pledged to prove this claim when it releases additional technical specifications in March 2020. It instead blamed the decision to withdraw the Valkyrie from racing on the highly-publicized financial issues that have plagued Aston since 2019. "The decision announced by Aston Martin is very regrettable but perhaps not unexpected in light of the persistent rumors over the last six months concerning the fragility of the brand's exposure in the rapidly-evolving automotive market," it wrote. As of writing, executives haven't responded to these allegations. Aston Martin and the FIA both noted they're open to working with each other to find a solution, but the carmaker's statement is highly ambiguous. It affirms Aston's future presence in the racing world will be "defined by its activities at the highest level of both single-seater competition and endurance GT racing" and glaringly leaves the Hypercar category behind. To us, it sounds like the program has already been consigned to the attic.