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Aston Martin V12 Speedster is a $950,000 exotic dream that's wild as the wind

The roofless, windshield-less, ultra-rare, ultra-expensive supercar space is getting busy. We had the Ferrari Monza SP1 and SP2; then we got the McLaren Elva, and now the Aston Martin V12 Speedster is joining the ranks. McLaren will let you add a windshield to the Elva, but there’s no mention of glass when it comes to the Aston. Invest in some sturdy goggles. Revealed at Aston MartinÂ’s Gaydon HQ (instead of the canceled Geneva Motor Show), the V12 Speedster is designed to provide the most visceral driving experience in the Aston lineup. There will only be 88 of them, and pricing starts at $950,000. ThatÂ’s an absolute bargain compared to the Elva, which has a base price of $1.69 million. But if youÂ’re considering buying one of these, its price is likely the last question youÂ’ll have. Aston says the V12 Speedster is powered by its 5.2-liter twin-turbo V12, making 700 horsepower and 555 pound-feet of torque. ThatÂ’s mated to a ZF eight-speed automatic, sending power to the rear wheels. ItÂ’ll hit 62 mph in 3.5 seconds and a top speed of 186 mph — get some heavy duty headgear for that trip. The platform itself is made by combining elements of the DBS Superleggera and Vantage. It has 21-inch forged, center-locking wheels, huge carbon ceramic brakes and adaptive dampers. But the design is what really caught our eye. ItÂ’s billed as “a living show car,” and we completely agree. The body is made almost entirely from carbon fiber. Miles Nurnberger, director of design at Aston Martin, detailed the designÂ’s inspiration in a statement. “ThereÂ’s clear lineage from the 1959 Le Mans winning DBR1 to our Centenary celebratory CC100 Speedster Concept in 2013,” Nurnberger says. “There is also a bit of 1953 DB3S in the mid-section, so it really is our latest incarnation of the Speedster concept. ItÂ’s also inspired by fighter jets as much as it is by our history, and it has been created to deliver an incredibly visceral experience, hence why it is a V12, rather than a V8.” The front hood nostril is especially eye-catching. Aston hasnÂ’t implemented this design touch on a car in a long while, and we love seeing it on a new vehicle like this. Nurnberger says it allowed for some extra space under the long hood that it needed for the V12, too. That interior is similarly stunning. ItÂ’s separated into two distinct cockpit areas by a slab of carbon fiber, but it still allows for interaction between the two people in the car below that piece.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx