2007 Aston Martin Db9 on 2040-cars

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Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.

Aston Martin makes RapidE electric car a limited edition after LeEco pulls out

Aston Martin was forced to scale back production plans for its first electric model after cash-strapped investment partner LeEco pulled out of the project, Chief Executive Andy Palmer told Reuters on Monday. The result, though, may be an even more exclusive car, aimed at customers who consider Tesla's top of the range $130,000 Model S to be a little too run of the mill. Aston Martin will build only 155 of its RapidE, about a third of the initial plan, and lean more heavily on Formula One engineering specialist Williams after the withdrawal of Chinese TV and smartphone vendor LeEco, Palmer said. The setback and Aston's response underscore the challenges and risks niche carmakers face as they scramble to address future demand for electrification from consumers and regulators. While the privately held Aston Martin brand benefits from the endorsement of fictitious spy James Bond, it lacks the backing of a large automotive parent that many rivals enjoy. "We've decided to make this car rare, which will obviously tend to push the price higher," Palmer said. "Aston Martin now plans to proceed independently, funding further development of RapidE by ourselves." Palmer agreed to be interviewed after sources told Reuters Aston Martin's partnership with LeEco had unraveled. Unveiling the alliance in February last year, LeEco and Aston pledged to launch an all-electric version of the Rapide S sedan in 2018. But the Chinese conglomerate has since slashed its electric car investments, including its U.S. startup Faraday Future's planned $1.3 billion factory in Nevada. Some Faraday suppliers, including seat maker Futuris and media provider Mill Group, have sued the company for non-payment, according to court records. Spokesmen for LeEco and Faraday did not respond to requests for comment on the end of the Aston partnership. Aston Martin declined to discuss its partner's business. $250,000 PRICE TAG Aston returned to profit in the first quarter, a decade after it was sold by Ford. Now owned by private equity groups Investindustrial and Kuwait's Investment Dar, the company is rolling out a new model each year under a taut recovery plan drawn up by Palmer, who joined from Nissan in 2014. Without LeEco's backing, the sports carmaker, based in Gaydon, Warwickshire, is pushing ahead as sole investor in the electric car, after paring down production and pushing back the launch date to 2019. The plan won board approval on June 21.

Watch $80M worth of Aston Martins tear around new factory

Earlier this month, Aston Martin took possession of the former Royal Air Force base in St. Athan in South Wales. The company will convert the space to new factory that will start producing new cars, including the future DBX crossover, in 2019. That date is quite a ways away, and in the meantime, Aston has a huge empty facility sitting around. So what better to do than take a bunch of Astons there and play with them? In the video above, two of Aston Martin's racing drivers and the company's chief engineer rollick around the massive hangars and open runways. And of course, only Aston's best are on hand for the trio to drive. You'll see vintage and modern racecars, and hypercar royalty such as the Vulcan and One-77, and Bond classics including the DB5 and DB10. The total value of the cars shown is over $80 million at current exchange rates. Although Aston's best is on display in this video, the company does also present arguably its worst product. The Toyota iQ-based Aston Martin Cygnet has a cameo. Clearly Aston has a sense of humor about the microcar to show it in this video. The scene involves the One-77 and Vulcan literally driving rings around it. Towards the end, we also get the briefest of teasers for the DBX crossover. The engineer and racecar drivers peak under the covers of three cars. The first two are the Valkyrie and DBX concepts. They just start to lift the cover on the third vehicle, only revealing some headlight details, when Aston's CEO arrives to inspect the facility. We don't see anything more of this car for the rest of the video. But seeing as the film ends with a teaser drawing of the DBX, and since it will be produced at St. Athan, it's safe to guess that third covered vehicle is the production, or near-production, DBX. Check it all out above. Related Video: