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Aston Martin requests exemption from stringent US safety regulations

If you were intrigued by the chance to buy a new Aston Martin Vantage GT for $99,900, it might be best not to wait too long. There is a slim chance that the Vantage and DB9 may not have much life left in the US because they don't meet new crash standards. Aston Martin has filed documents with the National Highway Traffic Safety Administration asking that the new pole and moving barrier crash safety requirements – internally referred to as FMVSS 214 – be waived for the two models. The company is claiming "substantial economic hardship" and says that it can't afford to bring the vehicles into compliance. We aren't talking about a huge number of vehicles here. The Rapide and Vanquish comply with the new rules, and Aston Martin predicts that it would import 670 Vantage and DB9 models into the States between September 1, 2014 and August 31, 2017. The automaker estimates it would cost around $30 million to make them compliant. The company has indeed been in rough shape in the not-too-distant past. According to the documents, sales volume decreased by about 48 percent from a high of 7,281 units in 2007 to 3,786 vehicles in 2012. The automaker had planned to have new models ready in time so that it wouldn't need an exemption, but the global economic crisis delayed it. Interestingly, the paperwork reveals that Aston currently plans to launch a replacement for the DB9 between September 2016 and August 2017. Aston Martin doesn't have very long for NHTSA to deliberate. The new rules go into effect for them on September 1, 2014 for hardtops, and September 1, 2015 for convertibles. While it would still be able to sell its other models here, it would certainly be a shock if it had to pull the the Vantage and DB9. Both documents are available in PDF format to download and read.

Aston Martin creates custom Vanquish series in smooth carbon

In a demonstration of just how extensively it can cater its vehicles to the customer's specific tastes, Aston Martin has done up a special series of Vanquishes at the request of an individual customer. Carried out through the Q by Aston Martin customization service, the Vanquish "One of Seven" edition is distinguished by its unique carbon-fiber bodywork. The order required Aston to develop a new manufacturing process to weave the fibers in multiple layers for a perfectly smooth finish. The resulting exposed carbon bodywork is complimented by satin black trim, custom diamond-quilted seats, and machined carbon logos, for a complete Darth Vader, murdered-out look. As the name suggests, only seven examples will be made, with the first delivered to one Markus Storck, head of high-end bicycle manufacturer Storck Bikes. The remaining examples will be delivered to "six fellow sports car aficionados." Related Video: Q BY ASTON MARTIN CREATES A UNIQUE VANQUISH COLLECTION - Seven bespoke sports cars commissioned by collector - Carbon fibre-themed personalisation pushes manufacturing boundaries - Painstaking process to design, engineer and build the luxury models 1 June, 2015, Gaydon: The Q by Aston Martin bespoke personalisation service is celebrating the fulfilment of a longstanding ambition for sports car enthusiast and businessman Markus Storck. Dr Matthew Bennett, General Manager of VIP sales and Q by Aston Martin personalisation service, delivered the first of seven uniquely built Vanquish Coupes to the German collector at an event held at the luxury marque's headquarters in Gaydon. Mr Storck, founder and head of German hi-tech bicycle manufacturer Storck Bikes, commissioned the Q by Aston Martin team to develop the special 'One of Seven' Vanquish sports cars for himself, and six fellow sports car aficionados. Boasting a broad array of bespoke features including an exclusive exterior finish that sees multiple layers of carbon fibre cleverly interwoven to a perfectly smooth finish – a result that required Aston Martin to develop an entirely new addition to its manufacturing process – the seven Vanquish are sure to become collectors' items in years to come. Matthew Bennett said: "The process of creating these sports cars has been typical of what Q by Aston Martin can deliver.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.