2006 Aston Martin Db9 Volante, Only 4900 Miles, Pristine 1-owner California Car! on 2040-cars

Auto blog

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin expanding Lagonda Taraf availability outside of Middle East

Aston Martin has been working at reviving the Lagonda marque for several years now. But when it finally did with the Taraf sedan, it was initially prepared to offer it only in the Middle East. That apparently ruffled some feathers with prospective buyers in other parts of the world, which has prompted Aston to expand the super-sedan's availability to additional markets. Moving forward, the Lagona Taraf will now be available in EU-compliant markets, including the UK, Europe and South Africa, and will be offered in both left- and right-hand-drive configurations. Those will still need to be spread out, however, among the strictly limited run of 200 examples, to be built along the same small-batch assembly line responsible for other exclusive offerings like the V12 Zagato, the One-77 and the new Vulcan. The Taraf was launched a few months ago in Dubai, based on Aston's long-serving VH architecture and ubiquitous 6.0-liter V12. With styling inspired by the iconically wedge-shaped Aston Martin Lagonda sedan of the 1970s, it stretches longer than the Rapide for more interior space, and retails for an undisclosed price. Unfortunately, no announcement was made regarding potential availability in North America, so despite the expanded scope of the Taraf's market, it looks like we'll still be left out of the action. Reached for comment, Aston Martin told Autoblog that there's no update yet on US availability, but that the prospect remains unlikely. We'll sure to keep you posted if we hear otherwise, but given the confirmation of European availability, we wouldn't be surprised to see the Taraf on Aston's show stand in Geneva this week. ASTON MARTIN EXPANDS LAGONDA TARAF LUXURY SALOON AVAILABILITY - New Lagonda Taraf will be offered to customers outside the Middle East - Series production remains limited to 200 bespoke limousines - Super saloon will be available in left or right-hand drive 28 February 2015, Gaydon: Aston Martin is today announcing that the luxurious new Lagonda super saloon will be made available, in strictly limited numbers, to more customers around the world. Aston Martin will now accept orders for the Lagonda Taraf – the latest in a proud line of saloons revered worldwide as 'the finest of fast cars' – from prospective owners in more major markets.

Aston Martin Vanquish Zagato Volante is the belle of the Pebble Beach ball

While Aston Martin is showing off the Vanquish Zagato Coupe for the first time in North America, it's also using the Monterey Car Week to confirm a convertible version of the stunning supercar. Limited to just 99 cars – many of which will be spoken for this week by those visiting Aston's Carmel, California pop-up shop – the Volante will share the coupe's enhanced V12, cranking out 592 horsepower. The 0-60 time of 3.7 seconds is almost as quick as the 3.5 touted by the new DB11. And, of course, the topless models will distinguish themselves in several ways aesthetically. The Vanquish Zagato Volante gets the same rounded taillight reflectors and "bladed LED technology" of the Vulcan supercar. Lower carbon fiber sills that run the length of the car add a pronounced, sporty emphasis. Zagato's trademark twin cowls blend into the rear deck, concealing the folded top used in the Vanquish Volante. Design director Marek Reichman says the Zagato version is more muscular and flowing that the coupe. The interior gets the Zagato "Z" quilt pattern stitch on the seats and doors, and an embossed "Z" on the headrests and doors add additional flourish. The Vanquish Zagato Volante is the latest result of Aston's partnership with the Italian design house dating back to the 1960 DB4 GT Zagato race car. Aston says this latest Zagato model is aimed especially for the North American market, much like the 2003 DB AR1, an open-topped Zagato-bodied DB7 that was also limited to 99 units and is now considered a collectible. Aston's pop-up shop this week attracted enthusiasts and owners alike, and featured the cream of the DB lineup, the iconic DB5, DB10 from the latest Spectre Bond film, and, of course, Aston's newest series-production GT car, the DB11. Check out the new Vanquish Zagato Volante in the gallery up top, and the brand's pop-up shop below. Related Video: Featured Gallery Aston Martin Vanquish Zagato Volante View 9 Photos Related Gallery Aston Martin's pop-up shop at Pebble Beach View 9 Photos Design/Style Misc. Auto Shows Aston Martin Convertible Luxury Performance Pebble Beach zagato