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The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

Aston Martin considers offering new Lagonda Taraf outside of Middle East

Aston Martin officially took the wraps off its new Lagonda sedan in Dubai on Monday, revealing the luxury limousine in all its glory and revealing its nameplate as Taraf – derived from the Arabic word for "luxury" (not for some Kurdish starlet). A fitting name, since it will only be offered to select customers in the Middle East, where a large number of its '70s-era predecessors have found homes. But while the model was clearly and emphatically targeted at the Persian Gulf clientele, Aston Martin is reportedly considering offering the Lagonda Taraf in other markets as well. Both Car and Top Gear are citing Aston's new chief executive Andy Palmer on the matter from the unveiling in Dubai: "I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets." Whether it would carry the Arabic name along with it, we don't know. Nor do we know, for that matter, if the US would be among those markets which Aston would consider selling the sedan. "We have enjoyed excellent levels of interest in the Lagonda and we are investigating possibilities for other markets besides the Middle East," said Matthew Clarke, the company's spokesman for the Americas, in correspondence with Autoblog. "However, we can't add any more or be any more specific at this very early stage." Understandable, of course, but we hope to hear good news in the near future.

Aston Martin seeks ‘big brother’ despite first profit in years, IPO talk

Aston Martin just reported that it earned $121 million (or GBP87 million) in 2017, its first profit in eight years, and it's preparing for a possible initial public offering, eyeing a valuation as high as $6.95 billion (GBP5 billion). It has a strategy to begin converting its fleet to hybrid and electric powertrains. Nevertheless, the low-volume British luxury marque says it needs a helping hand to survive the wave of autonomous driving technology sweeping the automotive industry. CEO Andy Palmer tells Bloomberg it's looking for a "big brother" partner to help it with the billions of dollars in capital requirements posed by the dawn of driverless cars. "We are making a new kind of company, a company that can survive on 7,000 to 14,000 very highly priced, very profitable cars a year, but it can survive because of its partnerships," Palmer told Bloomberg TV. "It can be very profitable on that 7,000 to 14,000 cars a year but only by having a big brother that can help it out." Palmer said Aston Martin already has a partnership with Daimler AG, which owns a 5-percent stake in the company, to develop autonomous capabilities, but more help is needed. One assumes he is envious of competitors like Rolls-Royce and Bentley, which benefit from the corporate parentage and financial resources of BMW and Volkswagen, respectively. Sales grew 48 percent in 2017 to nearly 5,100 units, Aston's highest sales volume in nine years, on the strength of the DB11 sports car, which starts at $211,995. It was enough for Palmer to proclaim in a release, "The financial turnaround of Aston Martin is now complete." While it shops around for a sugar daddy, Aston Martin is busy building a new factory in Wales, set to open in 2019. It has launched new models like the DB11 Volante and Vantage, plus the limited-production DB4 GT Continuation model. Further out, the company is building 155 examples of its first electric car, the RapidE, due in 2019, and it's developing an electric version of the DBX crossover, also for 2019. Palmer has said Aston Martin will offer all six of its vehicles in hybrid variants by 2025, with 25 percent of its vehicles to be fully electric by the end of the 2020s. Related Video: Image Credit: Aston Martin Aston Martin Autonomous Vehicles Electric Luxury aston martin rapide aston martin vantage aston martin db11 aston martin dbx aston martin db11 volante