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Aston Martin renames Vantage GT3 after Porsche throws hissy fit

Porsche has a long history of using the name "GT3" for its hardcore, naturally aspirated 911 models, and that means it's certainly not going to share it with the likes of Aston Martin. See, it seems the arrival of the Aston Martin Vantage GT3 at the 2015 Geneva Motor Show didn't sit well with Stuttgart, which opted to lawyer up. According to Goodwood Road and Racing, attorneys from both sides of the Channel have been in discussion for months over the issue, with Porsche arguing it's been using the GT3 name since 1999, and that makes it theirs. Aston, though, argues that the FIA GT3 racing series makes the name fair game for road cars. Moreover, the Brits point out that the alphanumeric was in use well before Porsche got its mitts on it – GRR rightly points out the Lotus Esprit GT3 hit the streets three years before the 996 GT3. And while we're on the subject, Bentley has its own GT3, but we're guessing its status as one of Porsche's siblings means its immune to this kind of squabbling. Rather than getting into a knock-down, drag-out courtroom brawl with one of the Volkswagen Group's prized brands, though, Aston has taken the high road. The company will rechristen both the road-going Vantage GT3 and Vantage racer as the GT12. While Porsche is no stranger to aggressively protecting what it views as its closely held vehicle names, we have to admit, it seems like Aston actually has something of a case. Do you think the Brits were right to settle and change the Vantage's name, or should they have taken the fight to Porsche? Have your say in Comments.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Vanquish Zagato goes into limited production

Thanks to "unprecedented customer interest," Aston Martin has confirmed plans to build a limited production run of Vanquish Zagato coupes. Just 99 wealthy owners will get the privilege to park one of these beauties in their garage, and each will be built to order. Deliveries are expected to begin in the first quarter of 2017, so there may still be time to put in a request, should you have the means and the desire. The Aston Martin Vanquish Zagato debuted in concept form at the Concorso d'Eleganza Villa d'Este at Lake Como, Italy in May 2016. We loved it then, and we still love it now. The entire body is hewn from carbon fiber, with a 6.0-liter V12 delivering 576 horsepower to the rear wheels. That's good enough for a 0-60 run of 3.5 seconds, though this Grand Touring car won't really be about racing any stopwatches. Aston says the Zagato's suspension will be specially tuned for "a unique GT experience," which we assume means more long-distance comfort than race track dominance. This is the fifth time Aston Martin has teamed up with Zagato, starting with the DB4 GT racecar in 1960. The last time the partnership bore vehicular fruit was in 2011, when the V12 Vantage Zagato was unveiled. Check out the high-resolution image gallery at the top to see the new Aston Martin Vanquish Zagato in all its bright-red glory. Related Video: Featured Gallery Aston Martin Vanquish Zagato View 19 Photos Design/Style Aston Martin Coupe Luxury Performance Supercars zagato aston martin vanquish aston martin vanquish zagato