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Aston Martin trademarks DB10 through DB14

What comes after DB9? That's the big question currently surrounding Aston Martin as the British purveyor of luxury GTs prepares to replace its long-serving core model. And now we may have a clue at what the answer will be. Reports coming in from the UK indicate that Aston Martin Lagonda Ltd. has applied for trademarks on a succession of model names, starting with DB10 and extending all the way up to DB14. That doesn't mean that the DB9's successor will necessarily adopt one of those, however, as word has it that some elements within the company would rather stick with the name DB9 rather than move forward, as the company has traditionally done over the years. Whatever it's ultimately called, the DB9's replacement is expected to be built on Aston's upcoming new platform that will replace the aging VH architecture. We're anticipating that it will also pack the new AMG-sourced turbo V8, and if it does, it could end up replacing both the DB9 and the V8 Vantage. The old DB7 that put the brand back on the map in 1994 and lasted until 2004 was offered with both a 3.2-liter inline-six and the brand's ubiquitous 6.0-liter V12.

Aston Martin doubles sales in third quarter

LONDON — Aston Martin said on Thursday it had sold 1,349 cars to dealers in its third quarter, up 104%, driven by demand for the luxury automaker's first sport utility vehicle, the DBX. The brand, which posted a 97.9 million pound ($134 million) pre-tax loss between July and September, said it expected to deliver its first steps towards improved profitability this year as it undergoes a transformation plan. Fictional agent James Bond's carmaker of choice had a tough time after floating in 2018, as it burnt through cash, prompting it to bring in fresh investment and a new strategy from billionaire Executive Chairman Lawrence Stroll. It maintained on Thursday its guidance of full-year sales of around 6,000 cars as it scales up production of its Valkyrie model with deliveries beginning this quarter. "Through the first nine months of this year we have successfully built on the foundations we put in place for the company's success in 2020," said Stroll. "Not only do we have low dealer inventory, but it is also healthy and fresh — a testament to our shift to ultra-luxury positioning." Related video:

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.