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Aston Martin stock price shaken and stirred by latest weak outlook

Aston Martin warned its 2019 profits would almost be cut in half due to weak European markets, sending its shares sharply lower as rivals Bentley and Rolls-Royce powered ahead. Tuesday's downgrade is the latest from the British luxury carmaker, whose shares have now plunged about three quarters in value since their 2018 listing. The 107-year-old firm, famed for being fictional agent James Bond's brand of choice, cut its forecast for wholesale volumes and profit margins in July, and reduced its volume forecast again in November. It has blamed weak UK and European markets and subdued demand for its Vantage model and said on Tuesday those conditions continued through December, leading to a 7% drop in wholesale volumes for 2019. "From a trading perspective, 2019 has been a very disappointing year," Chief Executive Officer Andy Palmer said, as the company's shares plunged as much as 16%. While Aston spent 2019 ploughing money into a new factory to build its first SUV, the highly lucrative market a number of carmakers have entered, rivals such as BMW-owned Rolls-Royce and Volkswagen-owned Bentley appear one step ahead. Bentley on Tuesday said its Bentayga SUV boosted the brand's performance in 2019 as it returned to profitability, while Rolls-Royce's Cullinan helped drive a 25% increase in sales to an all-time high of 5,152 vehicles. "Cullinan has proven to be an outstanding hot seller for the brand," Chief Executive Torsten Mueller-Oetvoes told Reuters. "We are sitting now on an order bank reaching even far into 2020." Aston hopes its first SUV, the DBX, will emulate this success and revive its fortunes next year. About 1,800 orders have been booked since its launch in November, the company said. "The order rate is materially better than any other car that we have ever launched before," Palmer told Reuters. For 2019, Aston expects adjusted earnings before interest, tax, depreciation and amortization (EBITDA) of 130-140 million pounds ($171 million to $184 million). The company reported 247.3 million pounds in core profit a year earlier, while analysts' average forecast was 196 million pounds for 2019, according to a company-compiled consensus. Aston said it was also in talks with investors for a potential equity investment and would draw down $100 million in bond notes. Its shares, which have lost nearly 3 billion pounds in market value since their listing, were down 11.1% to 464.8 pence at 1136 GMT.  

How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Aston Martin Vanquish Zagato goes into limited production

Thanks to "unprecedented customer interest," Aston Martin has confirmed plans to build a limited production run of Vanquish Zagato coupes. Just 99 wealthy owners will get the privilege to park one of these beauties in their garage, and each will be built to order. Deliveries are expected to begin in the first quarter of 2017, so there may still be time to put in a request, should you have the means and the desire. The Aston Martin Vanquish Zagato debuted in concept form at the Concorso d'Eleganza Villa d'Este at Lake Como, Italy in May 2016. We loved it then, and we still love it now. The entire body is hewn from carbon fiber, with a 6.0-liter V12 delivering 576 horsepower to the rear wheels. That's good enough for a 0-60 run of 3.5 seconds, though this Grand Touring car won't really be about racing any stopwatches. Aston says the Zagato's suspension will be specially tuned for "a unique GT experience," which we assume means more long-distance comfort than race track dominance. This is the fifth time Aston Martin has teamed up with Zagato, starting with the DB4 GT racecar in 1960. The last time the partnership bore vehicular fruit was in 2011, when the V12 Vantage Zagato was unveiled. Check out the high-resolution image gallery at the top to see the new Aston Martin Vanquish Zagato in all its bright-red glory. Related Video: Featured Gallery Aston Martin Vanquish Zagato View 19 Photos Design/Style Aston Martin Coupe Luxury Performance Supercars zagato aston martin vanquish aston martin vanquish zagato